Adam Driver Stars in New Burberry Ad for Hero Fragrance Campaign – WWD

Adam Driver is constant his partnership with Burberry with a brand new marketing campaign.
The design home revealed on Monday that the Oscar-nominated actor is the face of its new perfume, Hero Eau de Parfum. The marketing campaign comes after Driver was tapped final summer season by Burberry to entrance its Hero Eau de Toilette scent.
Driver’s preliminary Burberry Hero Eau de Toilette marketing campaign went viral final summer season. The marketing campaign featured Driver shirtless on a seaside and posing on a horse. The marketing campaign was photographed by Mario Sorrenti and the marketing campaign video was shot by Jonathan Glazer.

Adam Driver stars in the Burberry Hero Eau de Parfum perfume marketing campaign.

Courtesy of Burberry

When the primary marketing campaign was launched, Burberry inventive director Riccardo Tisci acknowledged he wished the perfume to “encapsulate trendy masculinity, to play on the essence of primal human and natural instincts.”

On Driver, Tisci acknowledged: “I’m so thrilled to have labored with Adam Driver. He has unimaginable depth in articulating what masculinity means at the moment — how energy might be refined, and feelings can empower.”
Driver teamed with each creatives once more for the second Burberry marketing campaign, which equally reveals Driver posing shirtless on the seaside and using a horse. The marketing campaign is described as capturing “the enigmatic and adventurous Adam Driver in awe-inspiring fantastic thing about the pure world,” in response to Burberry.
Similar to the Eau de Toilette scent, Burberry Hero Eau de Parfum is a aromatic inexperienced scent created with notes of cedarwood, pine needles and benzoin. It is out there for buy $171 for a 5-oz. bottle.

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