Biolage Professional Haircare Brand Reintroduces Itself With Sleeker, 100% Recycled Packaging and Vegan and Cruelty-Free Certified Formulas

The heritage skilled haircare model that has lengthy been targeted on creating merchandise that mix the perfect of science and nature, is doubling down on its commitments to the planet and its shoppers with a Leaping Bunny Certification from Cruelty Free International, vegan* formulation and signature bottles in new 100% recycled plastic packaging.** The portfolio has a brand new trendy look to focus on the model’s commitments however the iconic formulation are the identical that professionals and shoppers belief and love.Biolage Ecomm Brand BannerBiolage Ecomm Brand BannerNEW YORK, Aug. 01, 2022 (GLOBE NEWSWIRE) — Biolage Professional, a worldwide chief in salon haircare since 1990, declares their commitments to a greater future. As of at this time, Biolage’s iconic formulation will likely be licensed cruelty free and vegan* with their signature bottles** produced from 100% PCR plastic.The model has been given the Leaping Bunny stamp of approval by Cruelty Free International, a number one group working to finish animal testing. Leaping Bunny requires manufacturers to forensically examine their total provide chain, together with all uncooked supplies and particular person components, for any circumstances of animal testing. Approval have to be given to the model’s total portfolio – particular person merchandise or objects can’t be accredited in isolation. This was a stringent course of and shoppers can purchase all Biolage merchandise with full confidence figuring out that they meet the Leaping Bunny’s strict standards.Biolage’s white signature bottles** which are actually produced from 100% post-consumer recycled plastic, save over 30 tons of virgin plastic yearly.Altogether these commitments are highlighted within the new sleeker look of the model. The formulation stay unchanged and are the identical iconic formulation identified to ship Biolage’s signature efficiency of shine and softness that may transition from salon to dwelling.The total Biolage portfolio may even function the long-lasting Biolage AromaScience™ perfume, made from a novel mix of fruits, flowers, and spices that the model is thought for.Story continuesAlong with their commitments, the model has three key targets: to reinforce, elevate, and encourage shoppers and professionals alike:Enhance shoppers’ and shoppers’ pure magnificence with merchandise that work in synergy with hair and scalp, amplifying shine, softness and fluid motion that may transition from salon to dwelling.Elevate the connection between stylists and their shoppers with dependable and trusted merchandise that ship unparalleled hydration and conditioning.Encourage aware efforts to proceed to reduce our impression on the atmosphere with a dedication in opposition to testing on animals and striving for brand spanking new methods to make Biolage’s merchandise extra sustainable, from eliminating virgin plastic to growing biodegradability of their formulation.”We are so excited to lastly announce this model renovation,” says Assistant Vice President of Biolage Professional, Aurelie Croze. “We’ve been working tirelessly to revamp our model’s look and really feel and to fulfill shoppers wants in wanting vegan, cruelty-free and sustainable magnificence merchandise. Receiving a Leaping Bunny certification from Cruelty Free International, one of many premier organizations main the cost in opposition to animal testing all through the provision chain, is such a proud second for the model. We cannot await the brand new period of Biolage Professional.”According to GlobalInformation, 35% of shoppers actively search for cruelty-free claims on magnificence merchandise. Additionally, based on the Global Cosmetic Industry and SurveyMonkey, 20% of shoppers search for sustainable packaging, and greater than one-third of shoppers are keen to spend extra for merchandise which can be higher for the atmosphere than cheaper, much less eco-friendly choices. Biolage Professional wished to maneuver on this route with cruelty-free, vegan formulation and sustainable packaging as a result of they know that extra and extra, shoppers wish to assist a model that commits to sustainability.”I used to be so excited when the Biolage Professional group informed me they had been taking this large leap!” says Biolage Professional Global Ambassador and Celebrity Stylist, Sunnie Brook. “I’ve been a fan of the model’s distinctive portfolio for years, and I could not be extra excited for these iconic formulation to now formally be licensed vegan and cruelty-free and for the brand new smooth, professional-looking, and sustainable packaging. I do know shoppers and professionals alike are going to understand Biolage’s efforts to maneuver the haircare business towards a extra accountable future.”Biolage will likely be placing ahead its vegan, cruelty-free and 100% PCR claims as of Aug. 1 and the up to date packaging has already begun to roll out throughout salons and retailers together with ULTA Beauty, Amazon, JCPenney,, with all new packaging being phased in by the tip of 2022. Learn extra in regards to the model’s renovation at*no animal-derived components**excluding cap###ABOUT BIOLAGE PROFESSIONAL:In 1990, Biolage Professional was born from the thoughts of hairdresser and entrepreneur Arnie Miller, who noticed the chance to convey out hair’s pure magnificence, making it touchable and filled with motion. Since its conception, the model has been impressed by pure components, and identified for its iconic white packaging and signature perfume. Biolage Professional is acknowledged worldwide as a pacesetter in salon haircare, providing high-performance, professional-quality merchandise impressed by botanicals—and that fame continues to develop. Biolage Professional is dedicated to persistently enhancing its formulation and sustainability requirements, and is proud to announce that as of Aug. 1, 2022, the model is 100% vegan, cruelty-free accredited beneath the Leaping Bunny program by Cruelty Free International, and its signature bottles are produced from 100% post-consumer recycled plastic. We acknowledge that sustainability is a journey of steady enchancment, and we invite you to affix us. EDITORIAL/MEDIA INQUIRIES: For all media inquiries, together with pattern requests, please contact Alexa Lewis: [email protected] // 310-878-2560HIGH-RES IMAGES: Images Image 1: Biolage Ecomm Brand Banner Image 2: Cruelty Free Seal Image 3: Biolage New Bottles Group Shot This content material was issued by means of the press launch distribution service at

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