Airzai is main the cost in creating “the way forward for perfume” by leveraging know-how to construct what they name “the smartest perfume diffuser in the world.”
A screenshot from Airzai’s new web site
Airzai, a Canadian startup targeted on growing tech-enabled perfume merchandise, is launching Airzai Aroma, a brand new product that they name the most “superior and aesthetic perfume diffuser” on the market. Airzai Aroma differs from others in that it is using superior know-how, particularly Artificial Intelligence and Machine Learning, to ship a singular perfume expertise that will elevate the temper and sensory expertise of its customers.
Though the diffuser market is at the moment over-saturated, the firm’s goal is to set itself aside by technological innovation and enhanced performance. If all goes effectively, Airzai hopes to finally turn into a family identify and a go-to for each seasoned veterans and new customers in the diffuser market.
Airzai not too long ago closed a pre-seed spherical of over $2 million to obtain simply that. Moreover, The firm has already filed and secured a number of patents on each its know-how and the distinctive design.
“Perhaps the most spectacular good thing about AI for the perfume {industry} is the capability to present different formulations, in addition to new potentialities, which embrace the manufacturing of extra clear fragrances that eradicate the use of artificial components and provide a premium diffusion” mentioned Angela Kohut, Head of Fragrances at Airzai. “That’s the place Airzai and its know-how come into the image.”
This laser concentrate on know-how encompasses all points of Aroma’s design, each in {hardware} and software program. Katharina Morik, professor of synthetic intelligence at the Technical University of Dortmund, emphasised the function AI performs in the product’s growth.
“This wouldn’t be potential with out machine studying,” Morik mentioned.
Airzai has partnered with a number one perfume home, giving them entry to perfume information. This information consists of scientific analysis, client insights, manufacturing, and gross sales in its bid to reinvent perfume design by augmented creation. As of now, Airzai has declined to disclose the identify of the perfume home, as they’re in midst of forming a extra strategic partnership, however they hinted that it is one among the largest and most respected gamers in the market, having labored with prime luxurious manufacturers of the world.
Muneeb Mushtaq, CEO and co-founder of Airzai, mentioned this partnership is about extra than simply creating fragrances—it’s about utilizing these fragrances to improve the purchaser’s on a regular basis life.
“Scents are identified to drive sure feelings in people,” Mushtaq mentioned. “With our patent-pending know-how that our staff has labored tirelessly on, together with the strategic partnership, we’re blown away by the leads to our trial runs. The goal is to allow our customers to obtain sure moods that they need once they use Airzai scents in our Aroma product.”
Shared By Rebecca: Airzai Aroma product arrange in her front room
Airzai’s Aroma is at the moment in the pre-production testing stage. As a part of that testing, the firm despatched the diffuser, together with their signature scents to choose tech and life-style journalists to assessment. Rebecca Smith, a journalist who focuses on product opinions, supplied her expertise utilizing the Airzai Aroma.
“Despite the indisputable fact that the product is simply initiating its mass manufacturing stage, I used to be pleasantly stunned by the expertise,” Smith mentioned. “It doesn’t appear to be a typical diffuser; the construct high quality is very premium and the design was each aesthetically pleasing and minimalist sufficient that it blended seamlessly with the remainder of my décor.”
As an avid client of each diffusers and important oils, Smith wasn’t positive if the Aroma would reside up to her expectations. But after testing the product, she mentioned there was one thing totally different about Airzai.
“The scent was highly effective, however not overwhelming, and though I subtle the identical perfume for hours, it by no means bought stale or previous,” Smith added. “Weeks later, I nonetheless discover myself reaching for Airzai fragrances over others I’ve utilized in previous.”
Airzai not too long ago launched a brand new web site and opened up a reserve ready checklist for a limited-edition Airzai Aroma, with 1000 spots accessible on a first-come, first-serve foundation. The marketing campaign appeared to have labored—as of this writing, there are solely 90 spots left.
To sustain with the quickly rising demand for the product, the firm plans to open up its seed spherical of funding very quickly. Airzai mentioned it can use these funds to gas its gross sales and advertising and marketing channels and scale the manufacturing.
Media ContactCompany Name: AirzaiContact Person: Amelia ChristyEmail: Send EmailCountry: CanadaWebsite: https://www.airzai.com/
https://www.digitaljournal.com/pr/novel-startup-airzai-is-utilizing-artificial-intelligence-ai-to-disrupt-the-fragrance-industry
