Keenan Beasley’s Sunday II Sunday Haircare Partners with Soul Cycle – Essence

There’s nothing worse than finishing an excellent exercise to search out that your hair been ruined due to it. Luckily, Sunday II Sunday, is aiming to supply an answer to the widespread downside.

The athleisure hair care model below guardian firm Infinite Looks, not too long ago introduced in a information launch that they’ve entered right into a partnership with wildly standard biking model SoulCycle.

That means their merchandise will likely be out there for buy in SoulCycle’s on-line retailer and at their SoulCycle’s Bridgehampton location.

“We’re extraordinarily excited as this can be a new sort of partnership for the Sunday II Sunday model,” mentioned Keenan Beasley, CEO and Founder of Sunday II Sunday in a information launch. “SoulCycle is all about empowering individuals to dwell their lives to the fullest extent. At Sunday II Sunday, now we have the very same mission, and we’re hyper targeted on eradicating a barrier for therefore many ladies in doing so and guaranteeing that our customers by no means must sacrifice exercise within the title of magnificence.”

Signature Sunday II Sunday’s merchandise embody Root Refresh, Revive Me, Soothe Me, Edge Flourish and their important oils.

Sunday II Sunday has additionally expanded its distribution to on-line with Sephora, Ulta Beauty and Macy’s, and in-retailer at choose Ulta Beauty and Ulta Beauty at Target areas. The model is quickly increasing its availability in effort to satisfy customers the place they store and supply them with an answer to a beforehand unmet want for between wash day hair care.

This comes on the heels of reports that the model’s guardian firm Infinite Looks, Inc. raised $4.2 million in a sequence A funding spherical led by Johnson & Johnson.

“We’re hyper-targeted on group. I’m making an attempt to shift the dialog and the pressures that I really feel have been round magnificence, particularly throughout the textured hair market,” mentioned Beasley. “The requirements have been so excessive that ladies have felt a whole lot of strain, in a approach the place they’ve needed to compromise their health, and compromise a number of the actions and the selections they make.”

https://www.essence.com/information/cash-profession/sunday-ii-sunday-companions-soul-cycle/

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