Floral Street expands Van Gogh Museum partnership with home fragrance collections – Licensing.biz

Floral Street expands Van Gogh Museum partnership with home fragrance collections – Licensing.biz

In 2021, the collaboration between British “clear” fragrance model Floral Street and the internationally famend Van Gogh Museum, Amsterdam, launched vibrant vegan fragrance Sunflower Pop to the world. Following its success, the partnership is extending, in summer season 2022, into two moral home fragrance collections.
Once once more impressed by Van Gogh’s iconic Sunflowers (1889), and likewise by his Almond Blossom (1890), Floral Street and the Van Gogh Museum have endeavoured to seize the temper and emotion of those famend masterworks by the sensory expertise of home fragrance.
“So many liked our vivid and comfortable Sunflower Pop fragrance, that they needed their properties to odor prefer it too,” says Michelle Feeney, Floral Street’s founder. “But this time we now have additionally been impressed by Van Gogh’s Almond Blossom, creating two totally different aspects of his masterworks. Van Gogh introduced the crops to life visually and we’re bringing them to life in our clear fragrances.”
Bursting with optimism, the brand new Sunflower Pop home assortment evokes the heat of Provence, whereas the serene Sweet Almond Blossom vary boasts a contemporary aroma harking back to the primary buds of spring, bringing a tranquil and mellow ambiance to the home.
Ian Wickham, director at Licensing Link Europe – which represents the Van Gogh Museum within the UK and Ireland – is worked up to see the home fragrance collections’ influence at retail. “This extension to the Floral Street vary has been as rigorously deliberate, researched and thought of because the launch of our Sunflower Pop fragrance, so we’re all vastly excited to see the response when the vary goes dwell,” he says. “The staff have accomplished an unbelievable job.”

The collections embrace vegan wax candles constituted of sustainably sourced rapeseed and coconut oil, with unbleached cotton wicks; naturally derived vegan oil diffusers; 100% plastic-free scented reeds and non-toxic, alcohol-free room fragrances, with merchandise introduced in solely designed FSC licensed recyclable packaging.
Marijn Veraart, Licensing Manager on the Van Gogh Museum, says:  “We’re so happy with this vary extension to the already extremely profitable Sunflower Pop parfum. Moving into home fragrances was the apparent subsequent step and we’re all vastly excited by these new developments. An enormous thanks to a tremendous staff who’ve labored so arduous to make this a actuality.”


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