Duo Uses Fermented Rice Water to Launch Successful Skincare Startup

Toiling within the company subject as a software program developer and a digital marketer for years, Stuti and Ankit Kothari, a pair from Kolkata, had no time to take excellent care of their hair and pores and skin. Working in numerous cities, the climate, water, and their meals habits additionally contributed to the lack of pores and skin and hair well being.Initially, they tried searching for merchandise that might enhance their hair and pores and skin, whereas additionally following wholesome meals habits. But a deeper examine into the substances of those merchandise confirmed that almost all had been made with chemical elements that may adversely have an effect on well being in the long term.So the couple began experimenting with many pure substances obtainable at house, following some ideas from their grandmothers. “All of us would have used some pure gadgets like aloe vera, onion and rice water in our childhood, however finally overlook them due to lack of time and curiosity over packed merchandise stocked in shops. We went forward to examine extra concerning the proportions and focus of such substances and develop home made merchandise which managed pores and skin and hair points. Later, we shared our concoctions with household and mates,” says Stuti, co-founder and group head of WishCare, which is bootstrapped.After receiving nice compliments from all of them, Stuti and Ankit felt decided to put collectively a private care model that sells pure merchandise at an reasonably priced worth. And thus, WishCare was born in 2018.“When we went to the market seeking merchandise, we realised that it’s laborious to discover all-natural well being and hair. Even if they’re obtainable, they’re costly and unaffordable for the center class. We had been sure that when a model is ready up, it ought to be accessible to all individuals,” she says.The firm was arrange by launching many types of cold-pressed hair oils like castor, olive and almond. Today, they promote 14 such oils. Soon, the model additionally launched serums, moisturisers, hair shampoos and conditioners.With homely recipesIt was throughout the first COVID-19-induced lockdown that the couple learn extra about fermented rice water as an ingredient in private care merchandise. They found that the utilization has its roots in Asia.Fermented rice water-based merchandise of WishCare.“We have heard from our grandmothers that fermented rice water is sweet for pores and skin and hair. But we do not know about what number of days of fermenting had been required or what the focus have to be. We cracked that after fixed analysis beneath a crew of specialists and launched hair oil, shampoo, conditioner and hair masks primarily based on rice water,” explains Stuti.According to Medical News Today, ladies in China, Japan, and Southeast Asia have used rice water as a hair therapy for hundreds of years. Yao ladies, who dwell in a village known as Huangluo in China, are famed for having six feet-long hair. This is claimed to be as a result of they bathe in rice water. It makes the hair easy and glossy and helps it develop sooner. Rice water accommodates amino acids, vitamin B, nutritional vitamins E, minerals and antioxidants.For WishCare, rice water-based merchandise are their top-selling items. “All of our gadgets fall between the worth vary of Rs 400 and Rs 500. Other than rice water merchandise, our cold-pressed oils and Vitamin C serum are different top-rated merchandise,” says Ankit, co-founder of the model.Harsh Dugar, who works in a CA agency in Bengaluru, says, “I’ve been utilizing the rice water shampoo and hair masks for the previous two years. They are incredible and have significantly diminished my hair fall and helped in wholesome hair progress. The reasonably priced worth vary and use of pure substances are the highlights of the model.”The founders say their success technique has all the time been taking fixed suggestions from clients. “We haven’t spent some huge cash on advertising from the very starting. But we made positive that we heard from every buyer. Also, prior to launching a brand new product, we ship it over to influencers and common clients who share sincere solutions, that are included within the product later. Till date, our joyful second in entrepreneurship has been the day we acquired our first order and its suggestions. We are proud to say that no unfavorable opinions have come up thus far,” gushes Ankit.As newbies within the subject, the foremost challenges the entrepreneurs confronted had been sourcing pure substances and educating individuals about its advantages. The uncooked supplies are sourced from totally different states. Examples are coconut oil from Kerala, rose water from Uttar Pradesh, and aloe vera from Rajasthan.“We have a tendency to go behind costly worldwide manufacturers with out caring about what’s used within the product’s making. For instance, most sunscreens obtainable available in the market at present comprise oxybenzone and octyl methoxycinnamate (OMC), two chemical substances that trigger points in reproductive well being. They can penetrate deep into the pores and skin and set off allergic reactions, and hormonal imbalances and make the pores and skin delicate main to pimples and breakouts. Our invisible gel sunscreen is away from such poisonous contents and works successfully. WishCare’s mission is to educate individuals about such unknown info and assist them discover pure, cruelty-free alternate options,” explains Stuti.According to the founders, who’re engineering graduates, the model sells a mean of 1 lakh models monthly and is within the peak interval of their progress. The model additionally reveals environmental accountability by utilizing recycled plastic bottles to fill their merchandise. They additionally lead an ‘empties return programme’ to gather bottles from their clients and reuse them for packaging.In addition to these, WishCare, which has a “100 per cent progress in gross sales yearly”, funds the training of underprivileged ladies throughout India. To date, greater than 100 youngsters have benefited on account of their collaboration with a number of non-profit organisations.You should buy the merchandise of WishCare from their web site, Facebook or Instagram.Sources:“What does rice water do on your hair?”, printed by Medical News Today on 21 November 2018.Edited by Divya Sethu


Recommended For You

About the Author: Jessica