For Mother’s Day, Jergens Skincare is continuous its “A Mom is a Mom” marketing campaign (see video clip under) by encapsulating its signature cherry almond scent right into a limited-edition perfume.
Jergens Original Scent Moisturizer ($7.79) relieves dry pores and skin with moisture-rich hydration to enhance pores and skin’s tone and texture revealing deeply luminous, softer pores and skin. The model’s traditional cherry almond scent leaves pores and skin calmly fragranced with a candy scent of nostalgia.
In addition to the marketing campaign, the model has launched a brand new, limited-edition fragrance with the traditional scent for each mother and mother determine. To mark the event, Jergens teamed up with Jeannine Morris, Team2Moms, Stella Leo and Natasha D’Anna. For a collection of hilarious and heartfelt vignettes, the mothers and their children shared their responses to the prompts, “What is a mother?” and “What does a mother scent like?” and shall be featured in a collection of vignettes on Jergens US social channels throughout the first week of May.
Consumers can get and reward this distinctive Mother’s Day deal with by means of a giveaway. Those who want to take part shall be requested to observe @JergensUS, reply the query “What is a Mom?”, and tag these very particular mothers and mom figures of their lives.
As an added entry choice, customers might add photos or quick video clips answering the query “What is a Mom?” to their very own Instagram — giving them the prospect of getting their responses featured on Jergens social media channels. Users who add content material to their Instagram, in addition to those that remark and tag mothers on social posts, will routinely be entered into the sweepstakes to win two bottles of the fragrance — one for themselves and one to share.
Jergens Original Scent Moisturizer is out there on Walgreens.com.
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