Nasdaq-listed shopper merchandise group Helen of Troy has bought haircare model Curlsmith for USD 150 mi…
Nasdaq-listed shopper merchandise group Helen of Troy has bought haircare model Curlsmith for USD 150 million, topic to closing situations.
Curlsmith specialises in vegan pleasant and cruelty free merchandise for shoppers with curly hair. The acquisition of Curlsmith guardian company Recipe Products Limited is a part of a progress technique for Bermuda and Texas-headquartered Helen of Troy which is searching for so as to add to its current portfolio of merchandise.
Helen of Troy chief govt Julien Mininberg described Curlsmith as “a superb match with Helen of Troy, each strategically and financially”.
“This transaction advances Helen of Troy’s technique to spend money on companies that may speed up worthwhile progress in classes the place we will add worth and leverage our scalable working platform,” Mininberg added.
Curlsmith founder and chief govt Michal Berski stated: “Helen of Troy has a expertise for recognizing distinctive indie manufacturers that do issues in a different way, and turbo charging them. So, from the get-go we knew that Curlsmith can be a compelling strategic match.”
Recipe Products Limited was suggested by London-based legal professionals from Mayer Brown, whose group was led by company and securities companions James West and Perry Yam, supported by tax companion James Hill, competitors companion David Harrison, employment companion Miriam Bruce and mental property companion Mark Prinsley, in addition to associates in London and the US.
West stated: “It was nice to have the ability to advise the company and its traders on the following step for this excessive progress model.”
Curlsmith acquired monetary recommendation from Financo Raymond James.