Burberry has lifted the covers off Burberry Hero, its new perfume for males. To coincide with the launch, the manufacturers has revealed a brand new marketing campaign starring Adam Driver. “Creating a perfume is such a private and intimate course of, and I particularly felt this for Burberry Hero – my first perfume for the model,” mentioned Riccardo Tisci, Burberry Chief Creative Officer.
According to Tisci, Burberry Hero encapsulates trendy masculinity, taking part in on the essence of primal human and natural instincts. That ethos is dropped at life within the new marketing campaign starring Driver. The marketing campaign challenges the normal stereotypes of masculinity, bringing collectively horse and man, and creating a contemporary fantasy.
Featuring a movie directed by Jonathan Glazer and pictures photographed by Mario Sorrenti, the marketing campaign captures the enigmatic and adventurous actor within the awe-inspiring fantastic thing about the pure world. Through the vivid metaphor of a person changing into a legendary creature within the highly effective sea, the marketing campaign illustrates the story of a person leaping into the unknown, overcoming overwhelming struggles and reworking into one thing new, whereas remaining true to himself.
The highly effective imagery of a beige horse in opposition to the huge shoreline offers a hanging backdrop for Driver’s athleticism and explores Tisci’s codes of duality and the facility of the animal kingdom. Here, Driver embodies the spirit of the perfume, embracing freedom of expression and the fantastic thing about contradictions: robust and refined, highly effective, and compassionate, athletic, and inventive.
A Manly Fragrance
Burberry Hero is brightened with glowing bergamot and invigorated with juniper and black pepper. This vibrant scent is deepened with a coronary heart of heat cedarwood of three distinct origins – Virginia, the Atlas Mountains, and the Himalayas.
“The perfume represents the duality between power and sensibility. A scent that represents the timelessness of Burberry and, on the similar time, the sense of modernity,” explains Aurélien Guichard, Perfumer. “It is a mix of universality and uniqueness. The scent expresses the animality that’s inside every man alongside a real humanity.”
Like the perfume, the bottle that carries the contents can also be robust and trendy. Its angular form is an summary reinterpretation of a horse’s hoof, engraved with the Burberry emblem. It additionally options the Thomas Burberry Monogram, a reference to the founding father of the home.
Burberry Hero is introduced in 150ml, 100ml and 50ml bottles. Additional grooming merchandise – Aftershave Balm, Hair and Body Wash, and Deodorant – full the gathering. Each of the merchandise are evenly infused with the scent of Burberry Hero Eau de Toilette.
Available from 2 August 2021 on Burberry.com, in Burberry shops and from choose retailers.
(Images: Burberry/Mario Sorrenti)
https://www.augustman.com/sg/type/grooming/burberry-reveals-burberry-hero-fragrance-for-men/
