Which Kardashian-Jenner Makeup Company is Worth More?

Kim Kardashian West and Kylie Jenner are each entrepreneurs with a number of enterprise ventures to their names. Kardashian West, for instance, has her make-up model KKW Beauty, her Skims shapewear line, and even KKW Fragrance. Jenner, in the meantime, is a make-up and skincare mogul with Kylie Cosmetics and Kylie Skin.

Kim Kardashian West and Kylie Jenner | Taylor Hill/FilmMagic

Kylie Cosmetics and KKW Beauty have each been profitable manufacturers

Kylie Jenner first broke into the make-up business in 2015 together with her Kylie Lip Kits, the primary product launched by Kylie Cosmetics. She admitted that she wished to launch with lip merchandise due to her insecurity round her lips that she felt rising up.

KKW Beauty was launched in 2017. Similar to Kylie Lip Kits, KKW’s signature product, the contour package, was made to intensify part of Kardashian West’s face that she had grow to be recognized for: her cheekbones. In 2017, the 2 sisters teamed up for the “KKW X Kylie” assortment.

Kylie Cosmetics’ web price

Today, Kylie Cosmetics sells all types of merchandise, from lip merchandise to highlighters and eyeliners. In 2021, the model went vegan and cruelty-free, becoming a member of many different manufacturers in the marketplace akin to Fenty Beauty and KVD Vegan Beauty.

In 2018, Forbes reported that Kylie Cosmetics was price $800 million; by March of the next 12 months, that quantity had risen to over $900 million. As a consequence, Forbes famously named Jenner the world’s youngest “self-made” billionaire. She offered a majority stake within the firm for $600 million that very same 12 months.

Jenner made a fortune from Kylie Cosmetics, and because of this, it enormously elevated her web price. In 2020, Jenner was once more named the youngest “self-made” billionaire on the earth, with the worth of Kylie Cosmetics having grown to $1.2 billion. But Forbes ultimately retracted the assertion after tax paperwork revealed that she had exaggerated her monetary price.

According to WealthyPersons, Kylie Cosmetics maintains a complete web price of $1 billion in 2021.

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KKW Beauty’s web price

After the success of the KKW X Kylie collaboration, Kardashian West determined that she would break into the wonder business herself with KKW Beauty. The model’s first product, the Crème Contour and Highlight Kit, was meant for customers to realize Kardashian’s trademark contoured look. It offered out instantly after launch, producing over $14 million in gross sales.

In the years since then, KKW Beauty merchandise akin to eyeshadows, concealers, lipsticks, and highlighters, amongst different issues. In 2021, the model introduced that it might be following in Kylie Cosmetics’ footsteps and rebranding all the line of merchandise. “We’re presently away engaged on a brand new, extra trendy, elevated, and sustainable model and buyer expertise — the best way Kim has at all times envisioned,” a press release on Instagram stated.

In 2021, Kardashian West reached the Forbes billionaire listing for the primary time thanks largely to KKW Beauty and her Skims shapewear line, in addition to her KKW Fragrance line. Similar to her sister, she offered a stake of the corporate in 2020 to make-up conglomerate Coty. She offered 20% of the corporate for $200 million, valuing the corporate at $1 billion on the time of the deal. Today, the corporate’s web price in keeping with Forbes hovers anyplace between $700 million and $1 billion.


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