Click on the Image to look at the TVC.
Skinn, a positive fragrance model from the home of Titan has launched a digital video to advertise their newest fragrance collection, ‘Tales’ – a collection of 4 completely happy scents that may uplift your spirits with simply a spray.
Conceptualised by Ogilvy South the video is geared toward creating consciousness for this new launch and encourage shoppers to strive all of the refreshing new Skinn Tales fragrances — Rio, Ibiza, Oslo and Malaga.
Targeted at men and women, between the ages of 22-45 years, the movie captures moments of happiness and bursts of spark wrapped in a relatable vibe of youthfulness. The components of freshness and elegance introduced forth within the movie efficiently depicts the actual essence of the ‘Tales’ collection – younger, vigorous and completely happy.
With this video, the model goals to seize the creativeness of the customers who’re in search of on a regular basis fragrances which have a distinctive character on the coronary heart of their creation.
Kanwalpreet Walia, Marketing Head, Fragrance and Accessories Division, Titan Company Limited, stated, “The digital video is a visible depiction of how a spray or a whiff of Tales fragrance transforms and elevates the temper immediately. The total vibe of the movie is vibrant, refreshing and quirky. The model intends to unfold waves of cheer by way of Tales, a collection of 4 pleasant scents in occasions when most of us are in search of small pockets of pleasure on daily basis. The marketing campaign embodies how happiness is simply a spray away with SKINN Tales fragrances.”
With 4 distinct fragrances below Tales – ‘Rio’ and ‘Oslo’ for males, and ‘Malaga’ and ‘Ibiza’ for girls, has been designed as a illustration of enjoyable, unique locations, formulated by the grasp perfumers to create an elevating expertise. The collection has an assortment of olfactive areas — Floral, Musky, Citrusy notes to supply big selection in your on a regular basis utilization. These fragrances are available in vivid, vibrant packaging and can be found at an inexpensive value of Rs 1,595 for 100 ml to unfold the tales of happiness to every person.
Mahesh Gharat, CCO, Ogilvy South, added, “Tales by Skinn is that whiff of happiness that has the ability to raise our on a regular basis moods. Each of the variants – Rio, Ibiza, Oslo and Malaga embody a distinct but breezy fragrance that alters a individual’s environment, when used. The concept due to this fact was to seize a completely happy and lightweight vibe whereas creating a sense of enjoyable and cheerful moments. The movie has completed justice to this imaginative and prescient and can give a chance to the model to inform myriad Tales of Happiness.”
The Skinn Tales marketing campaign is now stay throughout the model’s on-line platforms and different offline medium.
