Supergoop!, the skincare brand based in 2007 by Holly Thaggard, has appointed The PR People to deal with PR duties in Singapore and Malaysia for a yr. The agency will develop strategic communications and campaigns to strengthen Supergoop!’s place because the sunscreen brand of selection in Asia via the brand’s retail partnership with Sephora. The appointment will embody marketing campaign strategy, occasions, and media and influencer relations. Touch PR was the incumbent.
Supergoop! is a part of the Clean at Sephora class that was launched by the latter this yr. The class goals to curate the perfect in clear magnificence for manufacturers which might be going past simply clear elements. Supergoop! has been available in the market for greater than 15 years and makes it its mission to make solar safety a pivotal a part of customers’ day by day skincare routine.
Natalia Obolensky (pictured beneath left), GM, Asia Pacific at Supergoop!, stated with new beginnings come new alternatives. “We are massively grateful for our agency help and partnerships so far, and equally excited to start out this new section of development as we alter the way in which the world thinks about sunscreen,” she added.
Founder and director of The PR People, Diana Ong (pictured beneath proper), informed MARKETING-INTERACTIVE that it was time to construct on the nice work that Supergoop!’s earlier agency did and develop in a special route to assist the brand purchase a new subset of brand advocates and clients.
“We plan to work carefully with Sephora, which can also be our partner in Singapore and Malaysia, to additional educate customers on the hazards of UV and the Supergoop! mission of eradicating most cancers in our lifetime,” Ong stated. This will probably be completed by concentrating on new customers through new platforms equivalent to TikTok, Twitch and Instagram.
The PR People additionally plans to embrace communities throughout many platforms and demographics, leveraging on the important thing Supergoop! proposition throughout the context of particular person communities it is going to be reaching out to, Ong stated. More particularly, each events will work collectively to focus on customers exterior of magnificence.
Separately, the agency ventured into Malaysia final yr with a five-man workforce led by Julia Low. The enlargement occurred earlier than COVID-19 developed right into a pandemic and was additionally a results of having labored with manufacturers for occasions in Malaysia for a while. Ong stated it has at all times loved the friendliness of Malaysia’s folks and its wealthy tradition, and has developed good friendships with the media and key opinion leaders in Malaysia. Also, Malaysia’s shut proximity to Singapore made it “a pure step” for the agency to open up there.
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