Carolina Herrera has revealed its new vegan, masculine perfume, 212 Heroes.
The scent, which options prime notes of Pear Elixir and ginger accompanied by the weird be aware of Lemon Haze Cannabis, was created by a trio of perfumers: Domitille Michalon-Bertier, Juliette Karagueuzouglou and Carlos Benaim.
It debuted within the journey retail market on 1 June and is delivered to life by an engagement marketing campaign that includes New York.
The eau de toilette’s skateboard flacon displays the booming curiosity in skateboarding, as each a sport and a tradition, forward of its debut on the Olympics this summer season.
“Skaters rework obstacles into challenges,” defined Carolina A Herrera.
“Their creativeness paints a sea on the pavement. They reinvent the town and its environment. The new 212 Heroes marketing campaign celebrates that festive spirit and turns New York into a big playground.”
The perfume includes a “new olfactive class” which the model has dubbed “Fruity Woody Fougère”. Alongside its prime notes od Pear Elixir, ginger and Lemon Haze Cannabis, it includes a coronary heart of Geranium Oil Madagascar and sage, with a backside of leather-based accord.
“Each selection has been fastidiously chosen and distilled with the intention to carve a couture fragrance”, defined Karagueuzouglou.