Fenty Brand Success Case Study 2020: How Rihanna and LVMH built a Cosmetics, Skincare and Apparel Empire

DUBLIN, June 2, 2021 /PRNewswire/ — The “Behind the Fenty Brand – How Rihanna and LVMH built a Cosmetics, Skincare and Apparel Empire” report has been added to ResearchAndMarkets.com’s providing.
Following the profitable launch of Fenty Beauty in September 2017, Rihanna has proceeded to construct an empire spanning throughout the make-up, skincare, attire and luxurious items markets. This case examine takes a deep dive into the Fenty empire and identifies how the person manufacturers have every achieved such phenomenal progress in what’s a brief time period.Key Highlights

Fenty Beauty was the primary model throughout the empire to be launched and is undoubtedly the jewel within the crown, experiencing spectacular progress since its launch simply three years in the past. The model has not solely gained a cult following however has additionally set new requirements out there by means of its dedication to inclusivity, initiating the so referred to as ‘Fenty Effect’. It has showcased a masterclass in advertising and marketing since its inception, which has been the principle driver of its progress.
Rihanna’s most up-to-date endeavour is Fenty Skin, which was launched in July 2020. The resolution to foray into the skincare market was a profitable one, because the market has skilled related progress charges to the make-up market traditionally. The inclusivity ethos is carried throughout to Fenty Skin, with the vary aiming to cater to everybody, which was clearly seen within the launch marketing campaign. The vary additionally claims to be clear, with no harsh substances, and moral with refillable and recyclable packaging, incorporating two developments that are distinguished.
In addition to the make-up and skincare markets, the Fenty model has additionally established a presence within the attire and luxurious items industries. Rihanna first launched Savage X Fenty, a lingerie model which has already made vital strides, difficult the dominance of the longstanding market chief, Victoria’s Secret. Following this, Rihanna established the Fenty trend home, with the backing of luxurious items conglomerate LVMH, which has considerably benefited each events.


Learn what Fenty is and what its providing consists of
Understand how the agency markets and sells its merchandise
See why the agency has been profitable and what’s driving this success
Understand the alternatives for different companies on this phase

Reasons to Buy

What is Fenty and what are its merchandise?
How are its merchandise marketed?
Who owns and promotes Fenty?
Why has Fenty been profitable?

Key Topics Covered:
1. Overview1.1. Catalyst1.2. Summary2. Fenty Beauty is the Jewel within the Crown2.1. The Current State and Future Prospects of the Make-Up Market2.2. Fenty Beauty Has Experienced Phenomenal Growth Since Its Inception2.3. Inclusivity Has Always Been a Focal Point for the Brand2.3.1. Competitors Have Come Under Fire for a Lack of Inclusivity, Highlighting Its Importance2.4. The Brand Has Benefited from Effective Influencer Marketing2.5. Personality Driven Branding Has a Major Appeal to Consumers2.6. Innovative, Fun Products Have Proven to Be a Huge Hit3. Fenty Skin is An Exciting New Endeavour3.1. Skincare is Another Lucrative Market for Fenty3.2. Inclusivity Ethos is Carried Across from Beauty Range3.3. Clean and Ethical Trends Are Incorporated into Fenty Skin4. Fenty & Savage X Fenty: Making Strides in a Competitive Industry4.1. Savage X Fenty Had a Strong Performance in Its Freshman Year4.2. The Brands Lingerie Show Was a Resounding Success4.3. Lvmh and Rihanna Have Formed a Formidable Partnership5. Appendix
For extra details about this report go to https://www.researchandmarkets.com/r/dg7boy
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SOURCE Research and Markets
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