Scent Journer taps into tech and data to stand out in niche fragrance market

Scent Journer taps into tech and data to stand out in niche fragrance market

The agency’s ambition is to develop perfumes that remedy the Asian customers’ largest ache factors with fragrances, whereas additionally delivering tangible advantages to them.Founder Joyce Lian is a chemistry graduate of the... Read more »
Avon taps Perfect Corp. technology for virtual makeup try-on experience — Retail Technology Innovation Hub

Avon taps Perfect Corp. technology for virtual makeup try-on experience — Retail Technology Innovation Hub

Perfect Corp. has prolonged its partnership with magnificence model Avon, to roll-out a virtual try-on on-line buying experience in 9 preliminary markets.This is initially launching within the UK, South Africa, The Philippines,... Read more »
Haircare Brand Amika Taps Shanghai’s Underground Voguing Community

Haircare Brand Amika Taps Shanghai’s Underground Voguing Community

OverviewBrooklyn-born, vegan licensed haircare model Amika launched a digital marketing campaign “For My Moment To Shine” in collaboration with Voguing Shanghai — the primary voguing and ballroom tradition platform within the mainland.... Read more »
Paco Rabanne Taps Elle Fanning For The Launch Of ‘FAME’ Fragrance

Paco Rabanne Taps Elle Fanning For The Launch Of ‘FAME’ Fragrance

Courtesy of Paco Rabanne It’s playful, sensual and empowering – and all the pieces you’d count on from a Paco Rabanne perfume. This month, the posh perfumer will launch a brand new... Read more »
Gucci taps Miley Cyrus avatar for Roblox fragrance

Gucci taps Miley Cyrus avatar for Roblox fragrance

To obtain the Vogue Business e-newsletter, join right here.Gucci Town on widespread gaming platform Roblox now has a signature scent. Gucci Flora, the model’s first fragrance within the metaverse, comes within the... Read more »
Loewe Taps China’s Fragrance Market With Paula’s Ibiza Eclectic

Loewe Taps China’s Fragrance Market With Paula’s Ibiza Eclectic

What Happened: For the launch of Paula’s Ibiza 2022 assortment, Loewe inventive director Jonathan Anderson hosted a celebration at Ibiza’s hippie market of Las Dalias, an oasis of colours and music. There,... Read more »
The New Giorgio Armani Acqua di Gio EDP Taps Io Tillet Wright For Latest Campaign

The New Giorgio Armani Acqua di Gio EDP Taps Io Tillet Wright For Latest Campaign

When you reminisce on cologne tradition chances are you’ll keep in mind over-the-top campaigns with nonsensical storylines. It might even immediate one significantly overwhelming scent and its hyperbolized persona. Luckily for us,... Read more »
MUGLER Taps Willow Smith for Alien Goddess Intense Campaign

MUGLER Taps Willow Smith for Alien Goddess Intense Campaign

MUGLER is celebrating one 12 months of Alien Goddess with a brand new, intense scent.MUGLER is celebrating one 12 months of Alien Goddess with a brand new, intense scent.One 12 months of... Read more »
amika Taps Assembly to Lead Integrated Media Program Aimed at Growing Its Passionate Communities of Haircare Enthusiasts

amika Taps Assembly to Lead Integrated Media Program Aimed at Growing Its Passionate Communities of Haircare Enthusiasts

The best-selling haircare model is targeted on rising consciousness surrounding its model values, sustainable practices, and specialised merchandise for all hair varieties.New York, NY –News Direct– AssemblyWorld omnichannel company, Assembly, has been... Read more »
Chanel taps Unilever executive as new CEO

Chanel taps Unilever executive as new CEO

To obtain the Vogue Business e-newsletter, join right here.Chanel says Unilever executive Leena Nair will develop into international chief executive officer on the finish of January. Alain Wertheimer, who co-owns Chanel along... Read more »