Avon taps Perfect Corp. technology for virtual makeup try-on experience — Retail Technology Innovation Hub

Perfect Corp. has prolonged its partnership with magnificence model Avon, to roll-out a virtual try-on on-line buying experience in 9 preliminary markets.This is initially launching within the UK, South Africa, The Philippines, Italy, Poland, Russia, Romania, Czech Republic, and Turkey.Through Perfect Corp.’s AI and AR technology, Avon’s prospects are capable of immediately strive on merchandise through their cellular digital camera or webcam on desktop.In the UK, the experience will probably be accessible for over 400 merchandise, throughout Avon’s assortment of lip, eye, and face makeup.“This kind of magnificence technology isn’t extensively accessible within the mass magnificence market. Until now, it has solely been status manufacturers providing one of these model experience,” says Alex Long, Head of Omnichannel Global Marketing at Avon.“We’re actually excited concerning the potential of this technology to assist Avon by enhancing the buying experience. Whether buying on-line or by means of a magnificence advisor, prospects can get a very personalised experience and be assured of their buy.”  “As shoppers flip to manufacturers for tailor-made product recommendation and suggestions, AI and AR applied sciences have turn out to be extra essential than ever earlier than,” says Perfect Corp. founder and CEO, Alice Chang.“We are thrilled to be working with Avon International to carry the facility of those applied sciences to its prospects in a very personalised and immersive approach. We are trying ahead to seeing how this technology will enable the enterprise to develop and thrive even additional”.“At Avon we’ve got tens of millions of consumers all over the world and are continually re-evaluating the methods we are able to greatest serve them and drive confidence of their product decisions,” provides Long. “We are happy with being an early adopter of magnificence technology and perceive the essential position it has for the trendy magnificence shopper.”“We are delighted to be partnering with Perfect Corp. to supply our Reps and prospects this technology which will probably be a invaluable asset to the enterprise and assist us drive additional development and buyer satisfaction.”


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