MUGLER Taps Willow Smith for Alien Goddess Intense Campaign

MUGLER is celebrating one 12 months of Alien Goddess with a brand new, intense scent.MUGLER is celebrating one 12 months of Alien Goddess with a brand new, intense scent.One 12 months of Alien Goddess!MUGLER is celebrating the anniversary of their iconic Alien Goddess Eau de Parfum with the introduction of a brand new scent, Alien Goddess Intense. A floral base with notes of Calabrian bergamot, jasmine, and bourbon vanilla, Alien Goddess Intense is exclusive and and compelling. The long-lasting scent is hotter than the unique Alien Goddess scent, mixing woody, amber, and floral notes. Perfumers Marie Salamagne & Nathalie Lorson say the scent is “an amplified, enveloping and beneficiant olfactory signature, taking Alien Goddess one step additional.”The key observe of tailored bergamot coronary heart is sweetened with coconut cream accord, whereas a jasmine grandiflorum superinfusion provides notes of jasmine tea. The scent is completed with notes of bourbon vanilla, fused with a premium new ingredient: benzoin resinoid. The fragrance itself is available in MUGLER’s traditional gem-inspired bottle, now coloured with a deeper amber shade to indicate the newfound depth of the perfume.MUGLER additionally launched a marketing campaign, once more that includes Willow Smith as an incarnation of the Alien Goddess herself, embodying an  augmented sense of femininity. Smith is a becoming selection for this character: at age 21, she’s change into a cultural phenomenon via her singing, writing, and activism. The model notes that whereas the unique iteration of Alien Goddess is ideal for daytime, Alien Goddess Intense is the best nighttime perfume as a result of its heat and depth. Alien Goddess Intense Eau de Parfum is out there at Sephora, Ulta, Nordstrom, Macy’s, and Dillard’s, in addition to at muglerusa.com. Prices vary from $87 for 30 ml to $170 for 90 ml. Credits: Images courtesy of MUGLER Fragrances.

https://vmagazine.com/article/mugler-taps-willow-smith-for-alien-goddess-intense-campaign/

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