A latest Puig omnichannel campaign with Carolina Herrera 212 Heroes For Her in Americas travel retail spanned 44 areas in 20 international locations throughout the area. The campaign strengthened the presence of... Read more »
To obtain the Vogue Business e-newsletter, signal up right here.Puig has acquired a majority stake in Byredo, the luxurious fragrance and way of life brand based in Sweden that has constructed a... Read more »
Puig is ready to launch the brand new Paco Rabanne masculine perfume Phantom solely in journey retail for the month of July, supported by what it described as a ‘spectacular’ omnichannel campaign. ... Read more »
Go large or go residence: The Phantom marketing campaign is Puig’s most bold to date with over 100 animations at key airports worldwide. Pictured above is the Phantom pop-up in Heathrow Airport... Read more »
Puig is placing the highlight on its new Carolina Herrera 212 Heroes perfume with an omnichannel campaign in Americas travel retail. Featuring in 74 airport retailers throughout 19 nations, the campaign blends... Read more »
The perfume blockbuster activation returns to Heathrow Airport Terminal 2 as Puig, JCDecaux and Edge unveil the futuristic Paco Rabanne Phantom activation UK. Puig has partnered with JCDecaux to launch a futuristic... Read more »
Puig has persistently underlined its dedication to environmental tasks, together with by the COVID-19-hit yr 2020 Family-owned perfume home Puig has printed its 2020 sustainability report, revealing that it has decreased its... Read more »
Puig headquarters, Barcelona, 1990, 9:12pm, a younger inexperienced product supervisor was taking a look at potential packaging designs for a brand new Puig fragrance. He needed to decide a minimum of two... Read more »
Brand-building drive: The pop-up celebrates Penhaligon’s model universe via the imagined tales of its Portraits and Trade Routes perfume strains TURKEY. Puig Travel Retail Europe and Unifree Duty Free (a Gebr Heinemann... Read more »
British perfume model Penhaligon’s has launched at Istanbul New Airport (INA). The model has debuted with a brand new “immersive” pop-up created in partnership by Unifree/Heinemann and Puig, which owns Penhaligon’s. The... Read more »