British perfume model Penhaligon’s has launched at Istanbul New Airport (INA).
The model has debuted with a brand new “immersive” pop-up created in partnership by Unifree/Heinemann and Puig, which owns Penhaligon’s. The set up opened in January and has bucked visitors developments for the reason that begin of the 12 months by being “vastly profitable”, based on Puig.
Storytelling is at the center of the pop-up, with the Penhaligon’s Portrait and Trade Routes collections on present for buyers to find.
“Storytelling is at the center of Penhaligon’s and we’re delighted to convey the model’s distinctive perfume tales to life by way of this partaking area at Istanbul New Airport, which mixes retail excellence and digital components to reinforce the consumer journey,” stated Puig Vice President Travel Retail Kaatje Noens.
“Puig stays strongly dedicated to journey retail as a model constructing platform and devoted to delivering partaking, disruptive retail to make our clients dream.”
Penhaligon’s deploys digital instruments to have interaction buyers in its tales, with QR codes giving entry to perfume profiles and components by means of a system dubbed the ‘Magic Monocle’. There can be a perfume profiling software on provide.
Unifree Chief Commercial Officer Ian Foster added: “Penhaligon’s is a one-of-a-kind model that superbly enhances our wider assortment of area of interest manufacturers by means of its distinctive retail idea and incredible product assortment.
“Additionally, the model’s deal with providing unbelievable shopper experiences and obsession with customer support properly aligns with our technique as a retailer. Penhaligon’s is a incredible asset to encourage travellers to find the broader obligation free provide in-store and we’re delighted to lastly have the chance to current the model to our clients at Istanbul New Airport.”
The Penhaligon’s Portrait assortment is impressed by the lives of fictitious nineteenth Century members of the British aristocracy. Each one is available in a glass bottle, topped with an ornamental brass-covered head, normally within the form of an animal.
Meanwhile, the Trade Routes assortment celebrates the world journey of the nineteenth Century which introduced new and attractive components to London.
“With Penhaligon’s, we’re delighted to current yet one more success story because of the excellent partnership between Puig and Gebr Heinemann,” enthused Britta Hoffmann, Heinemann Director Purchasing Perfume & Cosmetics.
“The model shines with a wonderful efficiency in Istanbul and is unquestionably setting a brand new and very thrilling customary, assembly our clients’ demand for unique area of interest manufacturers. We are extraordinarily happy with this consequence and are excited to see what the way forward for Penhaligon’s holds.”