Puig is placing the highlight on its new Carolina Herrera 212 Heroes perfume with an omnichannel campaign in Americas travel retail.
Featuring in 74 airport retailers throughout 19 nations, the campaign blends putting in-store animations with activations similar to mini skate ramps and perfume discovery bars and a digital outreach together with ‘retailtainment’ video games that are accessed by QR codes and geotargeted social media exercise.
The campaign options at main airports similar to Miami International, New York John F Kennedy, Cancun, Mexico-Benito, Buenos Aires-Ezeiza and São Paulo-Guarulhos. Sense of place is accentuated by customized stickers that includes metropolis landmarks which can be utilized to embellish baggage or skateboards.
Puig Travel Retail Americas General Manager Felipe Grant mentioned: “A launch campaign of this magnitude strengthens Carolina Herrera’s management within the Americas area and demonstrates Puig’s dedication to creating unforgettable perfume experiences.
“The disruptive 212 Heroes campaign, with its digital and sense of place components, is a incredible method to welcome travellers again to airports and I want to thank our retail companions for his or her help in bringing this complicated campaign to life.”
In Cancun, the 212 Heroes campaign has been promoted throughout 105 screens within the two terminals, with related activations deployed in São Paulo-Guarulhos.
The campaign has additionally damaged exterior of the confines of the airport, with a 30-second television spot featured on CopaAirlines flights and social media outreach by Dufry and Attenza Duty Free.
Recommended studying: Carolina Herrera debuts new perfume, 212 Heroes