How smaller beauty brands are taking on skincare giants through information based marketing

How smaller beauty brands are taking on skincare giants through information based marketing

Marketing and promoting are among the largest instruments driving the success of brands inside the beauty business, and have the power to really rework a model and increase its buyer base. With... Read more »
How Vegamour Turned Its ‘unethical’ Marketing Outcry Into A Global Vegan Hair Brand

How Vegamour Turned Its ‘unethical’ Marketing Outcry Into A Global Vegan Hair Brand

A hair progress model arrange as a protest towards the ‘unethical’ advertising practices of fast paced shopper items giants, it has grown its income by over 3300%, expanded into the UK and... Read more »
Shady Marketing Is Getting You To Buy Haircare Products That Don’t Actually Do Anything

Shady Marketing Is Getting You To Buy Haircare Products That Don’t Actually Do Anything

Most of us have most likely picked up a product ready for the magic outcomes…solely to have our hair actually fall flat. We all need quantity, shine, safety, and hair regeneration, however... Read more »
Modern fragrance marketing: Hollywood glamour is out, intimacy is in

Modern fragrance marketing: Hollywood glamour is out, intimacy is in

This article is a part of our Vogue Business Membership package deal. To take pleasure in limitless entry to Member-only reporting and insights, our NFT Tracker and TikTookay Trend Tracker, weekly Technology... Read more »
Chinese Fragrance Label To Summer Leads Mid-Autumn Festival Marketing

Chinese Fragrance Label To Summer Leads Mid-Autumn Festival Marketing

OverviewHomegrown perfume model To Summer has joined palms with Tmall Heybox, the e-commerce platform’s gateway for customers to maintain up to date about product releases. The label launched two Mid-Autumn Festival limited-edition... Read more »
‘Skin positivity’ and other modern trends in skincare marketing

‘Skin positivity’ and other modern trends in skincare marketing

The on-line world of skincare could be a noisy place. According to Marketline, the worldwide skincare market was price $125 billion in 2020. While the preliminary impact of COVID-19 on the trade... Read more »
State Of The Professional Beauty Channel: Seven Hair Care Marketing Trends For 2022

State Of The Professional Beauty Channel: Seven Hair Care Marketing Trends For 2022

The skilled hair care market is brimming with prospects for Summer 2022 and past, in accordance with Celeste Figueroa, Global Marketing Director, Biotop Professional, Houston TX. Here are seven traits to look... Read more »
It’s National Hair Gloss Day! Redken Debuts Haircare Marketing Campaign

It’s National Hair Gloss Day! Redken Debuts Haircare Marketing Campaign

Redken is establishing its first annual National Hair Gloss Day for Aug. 3.According to the L’Oréal-owned hair care firm, National Hair Gloss Day will rejoice the “self-identity, creativity, expression and confidence that... Read more »
Wow Skin Science appoints Priti Rajput as Vice-President – Marketing

Wow Skin Science appoints Priti Rajput as Vice-President – Marketing

Priti Rajput D2C magnificence and wellness model Wow Skin Science has appointed Priti Rajput as Vice-President -Marketing (Wow Skincare & Haircare). At Wow Skin Science, Rajput will work carefully in growing advertising methods and... Read more »
Scentisphere is the World-Wide Leader in Scent Marketing

Scentisphere is the World-Wide Leader in Scent Marketing

NEW YORK, June 23, 2022 /PRNewswire/ — Founded in 2002, Scentisphere is the main scent advertising and marketing company for world Consumer Package Good manufacturers together with Home, Air, Personal, Beauty, in... Read more »