Redken is establishing its first annual National Hair Gloss Day for Aug. 3.According to the L’Oréal-owned hair care firm, National Hair Gloss Day will rejoice the “self-identity, creativity, expression and confidence that comes from vibrant hair shade.”
For the advertising marketing campaign with the hashtag #Redkenhairglossday, salon professionals can enter right here for an opportunity to win one digital or in-person class on the Redken Exchange. Sweepstakes legitimate Aug. 3-Aug. 7.
This new contest will showcase haircolor on social media.
For the primary National Hair Gloss Day, Redken plans to highlight its Shades EQ Gloss – initially launched in 1980, it’s now the No.1 demi-permanent shade within the US.
“We are thrilled to spotlight the ability of Shades EQ gloss service by launching Redken Hair Gloss Day to rejoice our loyal professionals, fabulous shoppers and Redken crew which have labored to create the preferred demi-permanent shade within the nation, Shades EQ Gloss!” stated Candy Gebhart, Redken General Manager. “After years of unbelievable shade creations and well-deserved hype, we’re excited to make use of this new hair vacation as an opportunity to teach shoppers on what precisely a hair gloss is and why it’s such an necessary step in reaching wholesome hair.”
For extra on this modern hair shade product, circle again to Happi.com for a better look in our Formulator Friday e-newsletter.