State Of The Professional Beauty Channel: Seven Hair Care Marketing Trends For 2022

State Of The Professional Beauty Channel: Seven Hair Care Marketing Trends For 2022

The skilled hair care market is brimming with prospects for Summer 2022 and past, in accordance with Celeste Figueroa, Global Marketing Director, Biotop Professional, Houston TX. Here are seven traits to look out for within the salon class proper now.

Trend No. 1: Scalp Care
Scalp care was seen as an indulgent spa expertise. But at the moment, it is likely one of the fastest-growing classes in wellness—particularly with youthful shoppers who’re involved in regards to the atmosphere and its impression on their pores and skin from head to toe. Biotop Professional’s pH-balancing shampoos, conditioners, masks, serums and specialised leave-in and rinse-out remedies have all the time cared for the scalp and hair with formulation wealthy in superfoods like Quinoa Extract, Keratin, plus hydrating and protecting Sunflower Seed Oil and Argan Oil to rejuvenate, hydrate and shield the hair and scalp, and put together the hair for skilled salon providers.

Trend No. 2: Instant Gratification
Consumers demand immediate gratification, with advantages that they’ll see and really feel instantly. As a end result, the significance of quick, in-salon remedies that create immediate outcomes, delighting purchasers and inspiring buy to proceed the outcomes between salon visits continues to develop. Biotop Professional 911 Quinoa Rinseable Oil Treatment and single-dose Treatment Ampoules are pH-balancing, deep-conditioning and revitalizing rinseable oil remedies formulated to rejuvenate all hair sorts, particularly dry, uninteresting or broken hair, in simply 5 to 10 minutes. This highly effective remedy helps to strengthen the hair, seal the cuticle and lock in moisture for added shine. Available in a 30-ml bottle or a field of single remedy ampoules, this rejuvenating hair oil options Biotop Professional’s signature Quinoa Extract, a whole protein powered by 9 amino acids that the majority carefully resemble these present in human hair. Results are long-lasting, making this a real remedy within the salon and at house.

Trend No 3: Hair & Scalp Care Formulas Packed with Superfoods
We feed our our bodies internally with superfoods to be as wholesome and high-performing as attainable. At Biotop, we consider that making use of those self same superfoods topically nourishes, hydrates and strengthens our scalp and hair. In addition, this additionally helps Trend No. 2, as trendy superfood-powered merchandise and coverings work quicker. For instance, Biotop’s 911 Series options Superfood Quinoa Extract, a whole protein powered by 9 amino acids that carefully resemble these in human hair. Because Quinoa Proteins penetrate & bond to the hair, healthy-hair outcomes are long-lasting.

More magnificence shoppers are going pure with grey hair.

Trend No. 4: Cool Hues
The emergence of grey, cool blonde, platinum, silver, white and highlighted hair—whether or not pure or coloured. An enormous development that’s solely going to proceed to develop is the recognition of silver, grey, metal blonde or platinum hair—whether or not pure or coloured. The development of rising out your grays began earlier than the pandemic, after which accelerated when salons had been closed and ladies re-evaluated their lives, together with their magnificence routines. Biotop’s 19 Pro Silver Collection, together with Shampoo, Mask and Oil, helps banish brass, frizz and flyaways, whereas holding strands on tone. During March and April, we sampled closely through social media by providing a free 19 Pro Silver Oil with any $100 buy on our web site.

Trend No. 5: Daily Wearable Treatments
Summer is the proper time of 12 months to strive new multi-benefit light-weight hair serums. Biotop Professional’s 911 Quinoa Serum for high-quality hair and 007 Keratin Serum for coarse or broken hair assist nourish hair, present warmth safety and management break up ends, whereas including hydration and shine. Another best-seller, our 007 Keratin Silky Touch is a light-hold styling cream-gel that helps soften, {smooth}, restore injury and break up ends, whereas lowering frizz and flyaways and including model management, leaving hair silky-smooth with added shine.

A hair care 911 requires a quinoa remedy!


Trend No. 6: When Stylists and Consumers Try, They Buy!
That’s why Biotop Professional presents beneficiant pattern sizes of our hottest merchandise. We present these to our distributors and their distributor salon consultants to assist them open new doorways. We additionally provide frequent sampling blitzes on our Social Media, Website and through eMail direct to shoppers to drive them to our salon companions to buy our merchandise. We are within the course of of making ateam of each salon skilled and end-consumer influencers to make use of our merchandise after which share the outcomes through compelling content material and testimonials to drive product consciousness, trial and future demand

Trend 7 It’s All About the Treatment Experience
It’s not sufficient to supply an efficient product. Today, shoppers demand merchandise that create an efficient and memorable expertise within the salon and at house. In this manner, hair and scalp care are following what purchasers have already cherished about skincare. Consumers need a multi-step remedy ritual just like how they obtain within the salon and apply their skincare at house. For that, Biotop presents a whole set of true remedy steps designed to heal, hydrate, restore, add shine, and many others. Products work at the side of one another from begin to end to construct wholesome outcomes. After all, haircare and scalp care are self care.

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About the Author: Jessica