Armani Beauty has a brand new face.
The Italian luxurious icon selected 25-year-old actress and producer Sydney Sweeney to be the face of the model’s new MY WAY perfume marketing campaign.
The marketing campaign showcases the new MY WAY Parfum, which can be out there for buy on Jan. 30. The perfume is a celebration of youthfulness, free spirits and femininity, which is why Giorgio Armani hand-picked Sweeney for the marketing campaign.
The White Lotus star shared her excellent news on Instagram on Wednesday, writing, “could not be extra excited and proud to be the new face of @armanibeauty fragrance MY WAY💕I cant wait to share extra from this marketing campaign, it is really been one of the most lovely experiences stuffed with adventures and buddies ”
In a press launch, Armani stated, “I used to be instantly struck by Sydney’s power and recent perspective, which present in her open, real smile. She has dedication and expertise and is one of the most versatile and magnetic younger actors of the second.”
The style mogul added, “All this makes her the good embodiment of the MY WAY spirit: a free and profound thought of femininity.”
This thought of femininity was performed with by means of the visuals of the marketing campaign. Sweeney is wearing gentle blues and violets, sporting that signature smile whereas contrasting the brilliant pink backgrounds and completely matching the pinks and purples of the MY WAY Parfum bottle.
This partnership made sense to the future Barbarella, who stated in the press launch, “This model values internal magnificence and supplies high-quality merchandise to convey out everybody’s most genuine selves. MY WAY is a recent perfume that completely encapsulates a lot of myself that I can share with others.”
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Besides being the face of MY WAY, the Euphoria star was already the face of Giorgio Armani make-up. In her new expanded function with the model, she joins Armani Beauty alongside stars like Cate Blanchett, Tessa Thompson, Regé-Jean Page, Barbara Palvin and extra.