ITC Engage Unveils One Soul, its First Ever Gender-free Fragrance

ITC Engage Unveils One Soul, its First Ever Gender-free Fragrance

ITC Engage, one among India’s main perfume manufacturers, strengthened its premium portfolio by introducing its first gender-free perfume – One Soul. With the launch of this one-of-a-kind, gender-free perfume, the model goals to transcend gender boundaries to rejoice inclusive grooming.  

Inspired by the blue skies and open areas, One Soul matches the free soul sensibilities of people and has notes which have each masculine and female parts. Its radically contemporary composition of glowing citrus and crisp fragrant spicy notes blended with easy amber and woods is an expression of the non-binary, gender-fluid surroundings.

Engage additional augments its authentic premium Eau de Parfum perfume vary with the addition of 4 new fragrances. The new vary is designed to swimsuit events with distinct scents for Day and Nightwear. It gives vibrant and energizing day fragrances and romantic night time fragrances that are an ideal mix of sunshine scents with woody, vanilla, and rose notes for a contemporary and long-lasting perfume attraction. One Soul is a particular a part of this new Engage Eau De Parfum vary.

Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited, mentioned, “Since its inception, ITC Engage has constantly pushed boundaries to redefine the perfume and grooming class. This new vary of Engage Eau de Parfum introduces nuances in grooming with specifically designed fragrances for occasion-based put on for day and night time. With One Soul, ITC Engage takes a step ahead to make grooming extra inclusive and transcends conventional gender norms to introduce its first gender-free perfume. With the launch of this vary, it’s our endeavor to convey fragrances of worldwide high quality and requirements to customers at Indian costs.” 

With the brand new EDP launch, Engage perfumes have set the benchmark for perfume creation in India. Crafting secure pores and skin, IFRA-compliant fragrances with superior high quality and higher retentivity, Engage ensures that buyers benefit from the artwork of perfumery with confidence and elegance.

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