In an business dominated by giant corporations with poisonous practices, two ladies are attempting to result in optimistic change: Seda Bilginer and Amanda Sichon, the founders of Esas Beauty. This new natural and sustainable farm-to-beauty firm creates anti-inflammatory way of life merchandise rooted in world traditions and rituals from around the globe.
Although they’re completely different in some ways, their similarities helped carry Sichon and Bilginer collectively. Both ladies have been born in the identical hospital in Queens, New York City. Both are the youngsters of immigrants, raised by their grandparents (Sichon’s household comes from the Philippines, whereas Bilginer is of Turkish descent). Both Bilginer and Sichon have a level in chemistry. And they labored collectively on the perfume firm, Givaudan.
The title of Esas Beauty—which Bilginer and Sichon based in 2020—pays homage to Bilginer’s background. “Esas interprets to ‘root’ and ‘actual’ in Turkish as a result of we wished to return to the foundation of why we’re right here and for us, it’s to create merchandise that promote well being and to assist each other,” says Bilginer.
Amanda Sichon (left) and Seda Bilginer (proper), the founders of Esas Beauty.Oksana Pali Photography
The firm was additionally fashioned from Sichon’s have to heal her acutely delicate pores and skin. While rising up, Sichon struggled with extreme eczema. Only after she adopted an natural skincare and general well being routine was she capable of successfully deal with her situation with out use of conventional, extra dangerous medicines.
This is why Esas by no means makes use of any poisonous components like carcinogens and allergens that may induce issues like eczema. “Toxic tradition produces poisonous merchandise, and for this reason we’ve created a enterprise that prioritizes sustainability,” says Sichon. “Sustainability protects individuals in addition to the earth. Anything we do, we wish it to profit others and the planet as an entire.”
The firm additionally takes delight in being an natural magnificence model that owns every step of the method, from sourcing natural, plant-based components to manufacturing and bottling them in a sustainable method.
Esas Beauty founders Seda Bilginer and Amanda Sichon each have levels in chemistry.Oksana Pali Photography
As a fragrance-first firm, it was solely pure that Esas would develop from its debut product—Kolonya, an opulent, moisturizing, rinse-free hand cleanser accessible in an array of refined (and protected) scents—to scented Mokurō Candles comprised of non-toxic components and mood-boosting Fragrance Mists. During the pandemic, Esas additionally developed some common hand sanitizers.
The firm’s newest product, Hamam Body Splash, relies on the traditional hamam ritual that dates again to the 14th century and has been used utilized in Roman spas and Turkish bathtub homes. Hamam entails cleaning and rejuvenating not solely the physique, however the thoughts and spirit as nicely.
“I grew up going to hamams after I visited my grandparents,” says Bilginer. Bilginer and Sichon traveled to Turkey in July 2019 and did a hamam tour round Istanbul; this was Sichon’s first hamam expertise. “She by no means skilled something prefer it; it was so enjoyable, invigorating and cleaning,” says Bilginer. “We each thought how cool it could be to have the ability to bottle this expertise.”Esas Beauty’s Hamam Body Splash. ESAS BEAUTY
Recognizing that we will’t all make it to a shower home every day and wanting to offer individuals with a simple different to dangerous, chemical-filled merchandise, Bilginer and Sichon designed and manufactured Hamam Body Splash as a brand new spa on-the-go, capturing the essence of bathing in pure mineral spring waters. Stored in recyclable glass bottles with stone labels, Hamam Body Splash is an all-in-one formulation that’s cleaning and deodorizing with temper boosting scents that transport you to unique locations.
“Our Hamam scents are impressed by our favourite locations to journey around the globe,” says Bilginer. Here, she shares the journey locations that impressed them most.
Paris: “French Lavendar has notes of natural French lavender, rose and citrus, like taking an extended stroll down the cobblestone streets of Paris on a cool spring day.”
St. Barts: “Sweet Neroli Blossom is infused with mild notes of neroli, crisp cool citrus and a touch of rose. It jogs my memory of jet setting to the white sands of the Caribbean with a salty ocean breeze.”
New York City: “Light Woods is just like the Big Apple with notes of electrical bergamot, creamy sandalwood and velvety orris.”
St. Moritz, Switzerland: “Cool Sage is paying homage to the proper ski day within the Swiss Alps with notes of cool citrus and crisp sage.”
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