Febreze Reveals the Second Annual Scent of the Year

Febreze Reveals the Second Annual Scent of the Year
Febreze Reveals the Second Annual Scent of the Year

Introducing Mountain: A Fragrance Reflecting the Desire to Connect with the Earth
This 12 months, Febreze is elevating to larger summits to announce its much-anticipated 2023 Scent of the Year. Introducing Mountain, a classy scent that displays our efforts to attach with the earth and create moments of zen amid the hustle and bustle of on a regular basis life. The 2023 Scent of the Year honors the magnificence of the nice outdoor, evoking the candy serenity of uninterrupted nature.

Febreze Releases Second Annual Scent of the Year, Mountain: A Sophisticated Scent that Creates Moments of Zen in 2023. (Graphic: Business Wire)

The first and dominant notice of Mountain is alpine, a contemporary scent with a touch of crisp fruit, reminiscent of contemporary air on a cool winter day. Alpine melds with the fragrant fragrances of North American wildflowers and violet leaves, earlier than being rounded out with the soothing odor of woodsy cedar.

“The world is prioritizing well-being greater than ever earlier than,” mentioned Febreze grasp perfumer Rafael Trujillo. “As we proceed to carry mindfulness to the forefront, connecting to nature has change into a vital side in life – from the actions we pursue, to the meals we eat, to the ambiance we create after we scent model our properties. Febreze Mountain transports you outdoors and calms your thoughts – it’s a advanced scent that’s each highly effective but calming.”

Trujillo and the workforce of knowledgeable perfumers at the Febreze Fragrance Group, a particular division inside P&G’s Innovation Foresight of Fragrance and Ingredients, designed the Scent of the Year to mirror how customers at the moment are feeling and the scents they’re craving of their house. After conducting an intensive analysis and growth course of that included seasonal scent evaluation and world pattern forecasts, the Group recognized a collective deal with wellness, want for elevated mindfulness, and thirst for the outdoor that knowledgeable the creation of Mountain.

With extra of a deal with wellness and mindfulness, Mountain is a straightforward strategy to carry the serenity of nice outdoor into your house by means of the pleasure of scent, supplying you with an escape from the chaos of on a regular basis life. Febreze Mountain is formulated to swimsuit each house and scent model, whether or not you’re keen on to make use of an air freshener, plug-in, material spray, automotive, wax melts, or Small Spaces. It is available in a range of varieties with an ideal choice for all areas and wishes. It is offered on-line or at main retailers nationwide with an MSRP vary of $4.49 — $6.49. To be taught extra about the 2023 Scent of the Year, go to www.Febreze.com/en-us/Scent-of-the-Year.


In 1998, Procter & Gamble (P&G) gave households a breath of contemporary air with the launch of Febreze®, identified at the moment as the preeminent model for offering a contemporary, clear scent and preventing odors on materials and in the air. Febreze® includes a line of merchandise with freshness capabilities that vary from preventing the hardest pet odors and tackling sweat stink to adorning the house with scent and freshening on the go. Febreze® continues to be one of the quickest rising manufacturers in P&G’s portfolio of family manufacturers and convey revolutionary merchandise to market.


P&G serves customers round the world with one of the strongest portfolios of trusted, high quality, management manufacturers, together with Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G group contains operations in roughly 70 international locations worldwide. Please go to https://www.pg.com for the newest information and details about P&G and its manufacturers. For different P&G information, go to us at https://www.pg.com/information.

Source: Procter & Gamble


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