With the return of Nineties model blow outs, haircare tutorials are proving very talked-about on TikTok. And since roughly 43% of TikTok’s international viewers is between 18-24 years—and weren’t even born when these types had been de rigueur—they will use perception on what’s wanted to guard their strands.Heat safety is necessary on the subject of instruments like blow dryers, flat irons and curling irons/wands, famous Nicole Epps, scientist and scientific communications supervisor for P&G Hair, Cleveland, OH. She cites Aussie’s Total Miracle Heat Protecting Spray—infused with apricot and Australian macadamia oil—as a well-liked haircare product throughout the P&G styling portfolio. The Heat Protecting Spray acts as a barrier between hair and the warmth of blow drying, straightening and curling.
Aussie Packaging Makeover
The Aussie hair care assortment not too long ago revamped its packaging to mirror the merchandise’ styling advantages. The P&G-owned firm held a 90’s-themed media occasion on Jan. 24 in New York City to showcase Aussie’s sprays, mousses and extra.Sustainability continues to be on the forefront for Aussie. The model was licensed by PETA in 2019, as reported in Happi.
Aussie’s #aussome media occasion showcased the most recent model information with a 1990’s theme.
90’s Beauty Styles
Celebrity stylist Damian Monzillo was on location on the #aussome media occasion to create hairstyles with Aussie merchandise. Happi had a flip within the chair and loved first-hand the styling creations together with Aussie’s Instant Volume Volumizing Spray Gel and Mega Hair Spray.For extra on hairstyling tendencies, take a look at the February 2023 version of Happi.