Market leader in International Beauty Retail and Distribution in India, Baccarose launches a fragrance series in collaboration with HRX by Hrithik Roshan

Market leader in International Beauty Retail and Distribution in India, Baccarose launches a fragrance series in collaboration with HRX by Hrithik Roshan

The Partnership will see a strategic alliance & collaboration effort to drive the locker room technique for HRX franchise.

Mumbai (Maharashtra) [India], December 8: Baccarose, a main participant for luxurious magnificence merchandise in India, proclaims its collaboration with HRX, India’s first homegrown health brand- collectively owned by Hrithik Roshan and Exceed Entertainment. HRX & Baccarose have joined arms to co-create the fragrance line by intensive analysis and suggestions, integrated through their respective market evaluation and insights.

Being a main participant for luxurious magnificence merchandise in India, Baccarose aspires to widen its horizon by appropriately making use of the experience of its core manufacturers group and to create its very personal portfolio of Licensee manufacturers in affiliation with prime Indian manufacturers in the style, health, music and life-style business.

The scents define the ethos of each manufacturers as they launch a vary of EDTs and Deodorants for the GEN Z and Millennials who thrive on at all times smelling good, and not simply from AM to PM. It stands out as the GYM or every other PHYSICAL ACTIVITY; the thought is to at all times keep on prime of their health and freshness recreation.

The HRX FRAGRANCE crafted by Baccarose Perfumes consists of 4 EDTs and 4 Deodorants for males: Escape, Charge, Extreme and Edge. The ladies’s vary will see 2 EDTs and 2 Deodorants: Impact and Power. The vary is created for a various group of health, sports activities and energetic fanatics, the health-conscious people & typically all those that have a eager curiosity to look and really feel good all through the day in the midst of all their actions. This strategic collaboration goals to increase the utilization amongst the HRX loyalists & their communities.

On the brand new launch, Mr. Afsar Zaidi, Co-founder and CEO at HRX, says, “HRX is an especially customer-centric model and has established itself as a strong homegrown model with a high quality eco-system of merchandise. As a brand-led by innovation, we acknowledge the wants of sports activities and health fanatics. Our Partnership with Baccarose was very considerate as we share comparable values and ethos. We needed to create fragrances with a feel-good issue, uncompromised appears to be like, and a long-lasting impact. Keeping this in thoughts, now we have produced a vary of recent and sporty fragrances for males and ladies.”

Biju Antony, CEO & Executive Director, Baccarose Perfumes and Beauty Products Pvt Ltd, says, “Baccarose, being a leader in the posh magnificence business is now taking a look at collaborating with numerous Indian manufacturers & celebrities to assist develop the wonder business domestically & have a wealthy portfolio of our personal creations in magnificence manufacturers and HRX, being a homegrown health model is a nice model to associate with. Today, in strategizing to construct the identification of all our manufacturers, we focus closely on progressive advertising and marketing plans, leverage our long-standing relationships with numerous companions and preserve strengthening our giant distribution community.” 


HRX Men’s Range:

HRX Escape EDT and Deo –

Ready to get transported to a world of freshness, the place the sky is the restrict? Escape from HRX is a Citrus Aquatic fragrance which has refreshing prime notes of lemon, rosemary, bergamot, neroli and pineapple, which are coupled with fragrant coronary heart notes of jasmine, cyclamen, oakmoss and coriander. A melange of masculine woody notes of musk, cedar, oakmoss, sandalwood, cardamom, tonka bean, Brazilian rose wooden be sure that the fragrance is recent but refined.

HRX Charge EDT and Deo –

Want a fragrance that works as exhausting as you do? Then Charge from HRX is the fragrance from you! This Aquatic EDT has prime notes of bergamot, mint and lime which are immediately refreshing. An intriguing mixture of guaiacwood, lavender and rose mix with refined notes of musk, tonka and moss to create a long-lasting fragrance that lingers for hours.

HRX Extreme EDT and Deo –

Be unstoppably you! Extreme from HRX is a fragrance that mixes irresistible notes of marine, grapefruit and mandarin orange with a fascinating combo of jasmine and bay leaf. A smoky-woody base notice of ambergis, guaiac wooden, oak moss and patchouli anchors the fragrance and will take your confidence to the subsequent stage.

HRX Edge EDT and Deo –

Make your mark with Edge from HRX. This aromatic-woody fragrance is ideal for the man who desires all of it. Spicy pink pepper and clary sage meet bergamot, Haitian vetiver and leather-based to create a easy, refined fragrance that’s distinctly masculine. A tasty base composed of notes of ambroxan, akigalawood, Indonesian patchouli leaf and cacao pod will make sure you’re smelling nice whilst you’re dwelling your finest life.

HRX Womens Range:

HRX Impact EDT and Deo –

Beautiful issues occur when citrus meets floral. HRX Impact is a female fragrance which incorporates recent marine and inexperienced accords that meet a floral bouquet of lily of the valley, mirabelle and freesia for a stunning match. A traditional mixture of amber and woody notes will make sure you scent refined all day lengthy!

HRX Power EDT and Deo –

HRX Power is the last word floral-fruity fragrance that mixes juicy peaches, inexperienced apple and black currant with luxurious rose, jasmine and musk. A seductive trio of musk, woods and patchouli anchor the fragrance and make sure you’re smelling nice all day lengthy!


HRX activewear fragrance bottles are crafted to perfection to uplift and impress your temper. The males’s vary can be accessible in vibrant colors like orange, aqua blue, gray and black, whereas the ladies’s vary will see recent summer season colors like tangerine orange and neon green-blue.

Price & Availability –

Male Line – Escape, Charge, Extreme, Edge

EDT (100ML)- Rs. 1999

Deo (250ML)- Rs. 450 

Female Line – Impact, Power

EDT (100ML)- Rs. 1999

Deo (150ML)- Rs. 350

Available on

Ecom- Myntra + Flipkart Exclusive

Offline: Shopper’s Stop, Lifestyle, Pantaloons, Central, Health & Glow

About HRX:

HRX, based in 2013 by Hrithik Roshan and Exceed Entertainment, is a platform for bringing like-minded individuals collectively to imagine in the philosophy of turning into one of the best model of themselves, empowering a billion individuals to ‘be their hero’. HRX goals to revolutionize the health state of affairs in India as a value-for-money, high-quality various to worldwide manufacturers with its strains of sportswear and health equipment. The title represents the X-factor, signifying one to push oneself in the direction of the trail of excellence to attain one of the best final result doable. An instance of a profitable ‘Make in India’ story, HRX goals to revolutionize the health state of affairs in India as a value-for-money, high-quality various to worldwide manufacturers. 

For extra info, please go to:






About Baccarose:

IN 1984, Mr. Hemansu Kotecha based Baccarose and quickly started making inroads into the burgeoning Indian magnificence business.

With an unparalleled understanding of native buyer preferences and a prized operational nous, Baccarose right this moment is a leader in the distribution of worldwide luxurious magnificence manufacturers in India.

The core mission & imaginative and prescient of the corporate is to be the main authority in the Indian luxurious Beauty market and undisputed partner-of-choice for main worldwide manufacturers. To construct the Luxury Beauty enterprise in India, set up our associate luxurious manufacturers as most popular selections for customers/retailers and carry a world procuring expertise to customers in India. 

For additional press info, contact(s):

Sanaya – [email protected] / 9821570789 /

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