Fragrance exhibition on return visit to Riyadh

Fragrance exhibition on return visit to Riyadh
Fragrance exhibition on return visit to Riyadh

RIYADH: The third Riyadh Season, the most important and most dynamic version but, marks a celebration of artwork and tradition within the capital not like any the Kingdom has seen earlier than.

According to Turki Al-Sheikh, chairman of the General Entertainment Authority, this yr’s Riyadh Season contains greater than 8,500 exercise days and experiences in 15 numerous zones, every of which has a particular leisure character.

This consists of the most important synthetic lake on the planet, cable automobile transportation, and cloud-embracing lounges, as well as to the worldwide Cirque du Soleil.

It encompasses 252 eating places and cafes, 240 shops, eight worldwide reveals, greater than 150 concert events, 108 interactive experiences, seven international exhibitions, two worldwide soccer matches, 17 Saudi and Arab performs, and WWE occasions, amongst others.

It additionally featured a Riyadh Season Cup, bringing collectively the Paris Saint-Germain workforce with stars from Al-Hilal and Al-Nasr soccer golf equipment.

To prime it off, the occasion presents 65 days of fireworks, many Saudi and Arab performs, concert events, native and worldwide exhibitions within the fields of anime, perfumes and video games, and a large number of different occasions for households, people and kids.

The zones are Boulevard World, Boulevard Riyadh City, Winter Wonderland, Al-Murabaa, Sky Riyadh, Via Riyadh, Riyadh Zoo, Little Riyadh, The Groves, Imagination Park, Al-Suwaidi Park, Souq Al-Zel, Qariat Zaman, Fan Festival and Riyadh Front.

Winter Wonderland is only one of dozens of actions and experiences throughout the capital since Riyadh Season kicked off on Oct. 21.

Thousands of individuals have been flocking to Winter Wonderland, an amusement park, situated in the course of Riyadh. Now in its third version, it is without doubt one of the hottest sights.

Winter Wonderland, which hails from London and has historically been held in Hyde Park through the winter season from mid-November till mid-January, started in Riyadh in 2019 as a part of the primary version of the annual city-wide occasion.

The Riyadh model encompasses a 37-hectare theme park in King Abdullah Financial District with over 80 winter-themed rides, 5 new video games and the most important skating park within the Middle East.


• Riyadh Season options quite a lot of occasions and experiences in its many zones, together with concert events, native and worldwide exhibitions, theatrical performances, Cirque du Soleil and WWE reveals, fireworks spectacles and soccer tournaments. There are additionally eating places and cafes, lounges and a variety of interactive actions appropriate for folks of all ages.

• The third Riyadh Season accommodates 15 numerous leisure zones and options the most important synthetic lake on the planet, cable automobile transportation, and sporting occasions such because the Riyadh Season Cup, which brings collectively the Paris Saint-Germain soccer workforce and stars from the Al-Hilal and Al-Nassr golf equipment.

• The zones are Boulevard World, Boulevard Riyadh City, Winter Wonderland, Al-Murabaa, Sky Riyadh, Via Riyadh, Riyadh Zoo, Little Riyadh, The Groves, Imagination Park, Al-Suwaidi Park, Souq Al-Zel, Qariat Zaman, Fan Festival and Riyadh Front.

“The leisure business is without doubt one of the instruments Saudi Arabia is utilizing to attain its 2030 targets and targets,” Ahmed Al-Refaie, Winter Wonderland venture supervisor, advised Arab News.

“We developed Winter Wonderland this yr by dividing it into 5 completely different zones, focusing on kids and households and have elevated our capability by means of an expanded flooring plan that has helped us accommodate up to 25,000 guests per day.”

Al-Refaie stated this yr’s occasion featured 35 meals and beverage shops and 20 retail shops. In addition, Winter Wonderland, like different Riyadh Season occasions, is not only offering leisure to hundreds of residents and foreigners, but additionally creating jobs for younger Saudis, stated Al-Refaie.

“We have greater than 3,400 workers working this yr on the occasion,” he advised Arab News. “We have many extra worldwide guests this yr due additionally to extra occasions in Saudi Arabia and likewise the World Cup.”

Another spotlight of the season is Boulevard World, which boasts a visit world wide with out ever leaving Saudi Arabia.

The zone, which opened in Hittin on Nov. 21, presents experiences from 9 completely different nations — France, China, Mexico, America, India, Morocco, Spain, Italy and Greece.

There can also be Boulevard Pier that overlooks a large synthetic lake and rides, together with Sky Loop, Star Flyer and Jumpoline.

For those that love video games there’s a life-size model of monopoly, and the most important anime attraction on the planet referred to as Anime Town that appears similar to a colourful Japanese metropolis full with streets and areas named Animeverse Street, Tokyo Real Nakamise, Neo Scramble Crossing and Matsuri Garden.

There can also be the recent air balloon expertise for these wishing to take their enjoyable and video games above floor.

Since Saudi Arabia reopened cinemas in 2018, a bunch of leisure choices, movies and cinematic experiences have swept the nation.

VOX Cinema, dubbed the Middle East’s quickest rising film chain, working underneath Majid Al-Futtaim, took half in Riyadh Season by means of a sponsorship settlement with Mrsool Park, which hosts a wide selection of sporting and leisure occasions.

“We are offering the Platinum and Sports Lounges with our core F&B catering service offering friends with an elevated culinary expertise,” Mohamed Al-Hashemi, head of KSA’s Majid Al-Futtaim Leisure, Entertainment, Cinemas & Lifestyle, advised Arab News.

VOX Cinemas, he stated, can also be operating a cash-back marketing campaign in partnership with STC Pay at Riyadh Boulevard Zone so its friends can take pleasure in higher worth on their favourite leisure experiences.

“Entertainment is quick changing into a key pillar within the Kingdom’s financial system, and Majid Al-Futtaim Leisure, Entertainment & Cinemas stays dedicated to investing within the affluent way forward for Saudi Arabia,” added Al-Hashemi. “We are proud to be concerned in Riyadh Seasons, given our shared dedication to develop a thriving leisure sector.”

Al-Hashemi stated the progressive opening of the leisure sector is one in every of a number of forces driving social and financial change in Saudi Arabia. “It has additionally laid the foundations for long-term progress and fueled an bold pipeline of leisure and leisure sights.”

“While the leisure market is comparatively new in Saudi Arabia, it’s evolving at a speedy tempo into a worldwide powerhouse of leisure and leisure and is about for unprecedented enlargement,” he added.

The progress will be seen by means of VOX Cinemas’ enlargement within the Kingdom over the past 5 years, which Al-Hashemi stated “presents an enormous alternative” for the corporate.

According to Comscore, the media measurement and analytics firm, Saudi Arabia is on observe to change into a billion-dollar leisure market earlier than the tip of the last decade.

VOX Cinemas has constructed a powerful infrastructure built-in with leisure and leisure throughout the Kingdom with a complete of 154 screens in 15 film homes throughout six cities. It was additionally the primary exhibitor to introduce multiplexes in all six cities.

“Having established a presence in Riyadh and Jeddah, we intensified our efforts to enhance entry to leisure in smaller cities and introduced the magic of flicks to Hail, Tabuk and Jubail for the primary time,” stated Al-Hashemi.

In 2023, VOX Cinemas will broaden its footprint within the Kingdom with three new openings in Riyadh and Jeddah. Like the targets of Vision 2030 for leisure and employment, VOX Cinemas can also be increasing into choices with a selected focus on creating jobs for younger Saudis.

In September it opened Dreamscape Virtual Reality in Riyadh that includes quite a lot of new experiences — a few of which let attendees even change into their very own heroes.

“With half Saudi’s residents underneath 30, there’s a giant and rising urge for food for leisure in Saudi Arabia,” defined Al-Hashemi.

As the continuing celebration of leisure continues within the Kingdom’s capital, with numerous actions meant to activate the creativeness and spark pleasure, what most will agree outlined this yr’s Riyadh Season, aside from its dimension and dynamic providing, was its capacity to supply one thing to all — Saudis and worldwide guests.

Al-Hashemi stated: “What makes the occasion so particular is that it has one thing for everybody.”

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