A passion for perfumes: One Parisian entrepreneur looks to the Middle East for olfactory inspiration

Born in Paris in 1989, David Benedek is a third-generation fragrance maker. His paternal grandparents moved to the French capital from Transylvania in the Nineteen Fifties the place they opened their first boutique in the Palais-Royale neighbourhood. “My mother and father nonetheless personal the store at the moment. So I actually grew up surrounded by fragrance. And really, that is how my love for fragrance got here,” David informed Euronews. He arrange his personal model BDK Parfums in 2016 after finding out fragrance and cosmetics at the French Institute of Fashion. “I used to do numerous work once I was youthful. So once I create my fragrance, I all the time take into consideration texture and color, after which I’m eager about the message I would like to ship to my buyer,” he added.David says that the course of of making the excellent scent is a science.“You know, it is like while you’re cooking…you could have to construct your personal recipe, proper? And relying on the temper I would like to categorical in the fragrance, I’m attempting completely different mixtures with the perfumer and I’m taking care of the components. If it is properly blended, it’s well-balanced. And really, this takes time.”The international market for perfumes is predicted to develop to €53 billion by 2027. David informed Euronews that Covid had an enormous half to play in driving the present markets. “I feel particularly after COVID…individuals now are taking way more care about themselves…they usually actually concentrate on what can carry them pleasure. And I feel fragrance is a part of the sport lastly,” he mentioned.Speaking to Euronews in Dubai the place he was launching his new perfume Ambre Safrano, he additionally commented on the elements he likes to use in his creations.”Here in the Middle East…fragrance is de facto a part of their training”, he mentioned.“[There] are frequent uncooked supplies that I like to use in my perfumes, like, for instance, sandalwood, like vanilla. I really like to use numerous musk to make it to make the individuals much more sensual.”“I really like oud wooden”, David mentioned, referring to the heat, musky perfume which is synonymous with the Middle East. “Oud wooden is one thing very symbolic””I’ve one creation [called] Oud abramad and it is a very textured, smokey oud wooden.”The debate on the use of artificial versus pure fragrance elements is a scorching one, significantly inside the fragrance trade. But David defined that, so far as he’s involved, he would not need to choose a aspect. “I feel that you’ve got superb artificial uncooked supplies that value much more than pure uncooked supplies. And I feel to do lovely fragrance, you actually need the two. Synthetic [molecules] have the pure need to categorical themselves in a components”.”So at BDK, I take advantage of each pure and artificial uncooked supplies, particularly the musk. We have superb artificial musk that has the perfume to bloom and blow out”, he mentioned.David concluded that his grandparents had taught him useful classes which he’ll keep in mind all through his profession. “They taught me to do that with honesty and authenticity. And that is the values I’m attempting to hold with me”, he mentioned.


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