Beauty Beat founder Donna Dia on luxury beauty and inclusivity

Beauty Beat founder Donna Dia on luxury beauty and inclusivity

Valentina Valdinoci/Imaxtree

While there may be nonetheless a lot work to be completed in the case of inclusivity in beauty, there is no denying that issues are wanting way more constructive in recent times due to trailblazing manufacturers akin to Fenty Beauty, Pattern and Pat McGrath Labs. But luxurious beauty occasions catering to ladies of color are nonetheless a largely unexplored avenue, one which luxury occasion specialist and beauty obsessive Donna Dia is hoping to alter with Beauty Beat.
Held in Central London throughout two days, Beauty Beat is a celebration of girls of color by a lady of color, with panel talks that embrace trade greats akin to hairstylist Charlotte Mensah and aesthetician Dija Ayodele, author Candice Brathwaite and mega-influencers Patricia Bright and Indiyah Polak. You also can count on loads of buying as manufacturers akin to Nars, Huda Beauty and Estée Lauder are organising store within the beauty corridor.

Bazaar caught up with Dia to find the story behind Beauty Beat, the significance of self-care, and her love for skincare units.
Tell us about your first beauty reminiscence
“My very first reminiscence of beauty is my mum. She’s at all times been a giant one for cleaning; she was at all times doing the two-stage cleanse. I additionally went to highschool close to Marylebone and Selfridges was on the backside of the highway. We’d go in there to take a look at MAC on lunch breaks.”
What do you like most about beauty?
“My buddies snigger at me, particularly these within the trade. They name me ‘Test Case Donna’. I’ll strive all the pieces. I’ve received so many merchandise within the cabinet. I believe I’ve received seven units; you simply want one!
“I’ve at all times beloved beauty. My pocket cash would go on very dangerous lip glosses after I was youthful. Maybe I can not at all times get the purse or the outfit I would like however I can typically at all times get my lipstick or pop into Boots to get a nail varnish.”
What lead you to create Beauty Beat?
“The overriding motivator is that I’ve been doing occasions for a really very long time. The occasions that I used to be creating and producing in my skilled life… there was a disconnect between the extent that these occasions had been executed at compared to the occasions that I used to be attending, personally, as a Black girl and a lady of color.
“I stored ready for somebody to do a luxury occasion [for women of colour]. And then I believed, I’ll do it. It was simply one thing that I discovered missing as a beauty lover.”

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What are you most enthusiastic about in the case of beauty?
“I’m not a beauty pattern follower however I’m at all times enthusiastic about new launches that need to do with glow – whether or not that’s a brand new basis or base.
“In phrases of the trade, I’m enthusiastic about Beauty Beat. I believe that to lastly have an occasion that I really feel is becoming and I really feel is satisfactorily luxurious, I believe that is vastly thrilling. I’m actually excited for it to be delivered and for ladies to get pleasure from it; for ladies of color to attend and to see themselves represented in what I hope to be a premium setting that actually reveals that they’re valued as beauty shoppers.”
You’re championing a number of the finest folks within the beauty trade with Beauty Beat. Who has advocated for you?
“My mum was my first advocate. She’s been there from day one. She’s a single mom, she’s completed the very best that she might and I would not be right here as we speak with out her help.
“She was additionally my first beauty inspiration. I believe I ended up on this trade due to what I noticed, watching her prepare. She’s my lifelong supporter. She’s coming to the occasion and she’s deliberate a number of completely different outfits!”

Beauty Beat Founder Donna Dia
Beauty Beat

What are you most enthusiastic about in the case of Beauty Beat?
“I’m so wanting ahead to seeing all of it come collectively. I’d cry after I see all the ladies within the room, attending the panel and listening to what they have to say. It will likely be an actual second to see, throughout a weekend, 500 ladies of color partaking with the occasion and the content material. That’s what will blow my thoughts.”

What change are you hoping to encourage with Beauty Beat?
“I hope Beauty Beat helps to speak to the beauty trade that customers of color are an enormous demographic. We have huge spending energy and we needs to be handled as such – and extra needs to be out there to us. I hope Beauty Beat can exhibit how profitable occasions, activations, campaigns – no matter it’s – could be when they’re focused nicely to ladies of color.”
Who’s on your panel wish-list for future occasions?
“Naomi Campbell and Grace Jones.”
What does wellness and self-care seem like to you?
“It’s taking trip from work on the weekends as a lot as potential and simply being current with my household. I additionally love a spa and a therapeutic massage at all times helps. I’ve acupuncture repeatedly and I believe that it’s the most magical factor on the planet. If I’m actually confused or drained, I get my nails completed. Two or three weeks after having my son, my hormones had been all over. I went to the native nail salon and simply felt higher.”


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What are your beauty must-haves?
“Nars and Fenty for base make-up. MAC and Laura Mercier for lipsticks. I like Pattern haircare, and the Healthy Hair Studio Mighty Moisture can also be nice for my hair. Skincare units are my factor: the NuFace Mini I take advantage of each day as a result of I discover it actually enjoyable and I additionally cleanse with Foreo on a regular basis.”
Beauty Beat is on from 3-4 December 2022 at 28 Great Russell Street, London. Event tickets are £40, and embrace entry to dwell talks, buying reductions, cocktails and a beauty bag price a minimum of £450. Get your tickets right here.

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