As definitions of magnificence and wellness have advanced, perfume has risen as a prime class for shoppers seeking to bask in a self-care second, in line with “Fragrance for All,” the most recent report by Brandshare, an Advantage Solutions company.
In the second quarter of 2022, the class noticed $1.5 billion in gross sales, a 13% enhance over the identical interval in 2021, the report famous. “For many, carrying perfume has develop into a customized expertise, now not saved to gender norms,” famous Brandshare CEO Alan Verdun. “Wearers look for fragrances that champion their individuality and expression, whereas additionally protecting the setting prime of thoughts.”
“Fragrance for All” delves into the rise of personalization within the perfume business and different shopper tendencies and consists of case research revealing the impact of e-commerce sampling on perfume gross sales.