Calvin Klein’s Eau De Toilette has been a raging success with CK followers in addition to those that bought launched to the model through the perfume, however there’s information for you. The style home has added one other scent to its assortment: Calvin Klein Defy Eau De Parfum.
Set towards a blue twilight sky, the marketing campaign begins with actor Richard Madden’s self-reflecting and defying moments culminating in a brave leap of religion, a symbolic metaphor for private defiance and daring to take dangers. Wearing the style home’s well-known denims and signature white T-shirt, the Scottish star’s eyes meet the digicam with a rebellious look, whereas a panorama is blurred in the distance, and the highly effective deep blue sky depicts the hues of the perfume bottle.
Curated by senior perfumer Pascal Gaurin, the perfume begins with a seductive leather-based be aware contrasted by exhilarating freshness. While encompassing the similar woody signature as the unique Eau de Toilette, this Eau de Parfum has a fairly surprising however welcoming heat and darkish twist. The perfume opens with a burst of citrus highlighted by Mandarin Oil. At the coronary heart, an addictive Leather accord provides trendy masculinity and builds excessive distinction to wealthy Vetiver Oil at the base. To mirror the perfume’s modernity, 80.6 per cent of elements are naturally sourced.
Housed in an expensive bottle, the new packaging pays an ode to the uber cool heritage of Calvin Klein’s design codes. A juxtaposition of opposing forces celebrating the two sides — susceptible but brave — the bottle is symbolised by its curves and contrasted by sharp and highly effective corners. A complicated colored bottle in an intense navy blue gradient resembles the notes of the marketing campaign’s twilight, whereas the flacon is topped off with a textured matte blue cap impressed by Calvin Klein denim.
Calvin Klein CK Defy Eau De Parfum is available in 200ml, 100ml, and 50ml bottles, and now’s obtainable to buy on-line and in shops.
Images: Calvin Klein