Coach Open Road is the Maison’s newest perfume for males, impressed by friendship, journey, and the optimism of a highway journey alongside the American West Coast
Inspired by the spirit of New York City, hometown of Coach, the style home has at all times championed the braveness to stay authentically via its seasonless trend, crafted to final – so that you can be your self in. Beyond garments and equipment, the imaginative and prescient additionally prevails in its fragrances – most notably, the newest olfactory portrait for males titled Coach Open Road.
Circling on the notion of authenticity and spontaneity, the marketing campaign – created in collaboration with inventive and long-time collaborator Fabien Baron – celebrates true friendship. “It tells the story of mates in the hunt for journey as they take a highway journey alongside America’s picturesque West Coast,” talked about in a press launch. A cinematic snapshot of friendship, the marketing campaign reminds us that the actual great thing about the journey isn’t the vacation spot however the experiences alongside the way in which – metaphorically and actually.
It’s this spontaneous vitality and optimism that impressed perfumer Jean-Christophe Hérault.
To replicate the winds of journey, Hérault opens the dynamic opus with crisp, refreshing prime notes of juicy purple apple and glowing lemon Primofiore, accentuated by an energising dose of spicy Sichuan pepper. Upon the primary spritz, it permeates the room with an evocative air. Before the invigorating scent dissipates, a vibrant mix of lavender and clary sage shortly follows – transporting us to locations removed from our acquainted city landscapes. Finally, the perfume dries right down to a recent duo of patchouli, vetiver, and the woody softness of cedar, a tribute to the landscapes we’d cross to succeed in our vacation spot.
Arriving in a clear glass completed with a gunmetal cap impressed by the home’s iconic turn-lock {hardware}, the formulation mirrors the visuals; the perfume itself has a grey-blue shade paying homage to the coastal horizon. Available at Takashimaya for $132 (100ml), $102 (60ml), and $69 (40ml), Open Road completely encapsulates the sensation of camaraderie, rekindling your yearning for kinship and journey with each spritz.
(Visuals: Coach Open Road)
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