According to the findings from Piper Sandler’s forty fourth semi-annual Taking Stock with Teens Survey, whereas perfume continues to be the smallest portion of the sweetness pockets ($66 annual spend), spending on perfume is on the rise.
The survey reveals that 66% of feminine teenagers put on a perfume every single day and 39% of male teenagers put on a perfume every single day, which is way more than the share of teenagers that put on make-up every single day.
Favorite Fragrance Brands Among Female Teens
Annual perfume spend stood at $66 for feminine teenagers vs. $54 final Fall, with upper-income teenagers additionally spending barely much less at $62/12 months and average-income teenagers spending barely extra at $67/12 months.
Bath & Body Works ranked No. 1 amongst favourite fragrances for all feminine teenagers at 38%. For upper-income teenagers, Bath & Body Works held 29% mindshare, and for average-income teenagers, Bath & Body Works held 40% mindshare.
Victoria’s Secret constantly ranked No. 2 amongst all earnings classes, whereas Sol de Janeiro, Ariana Grande, and Chanel constantly ranked within the high 5.
Coty had robust illustration within the high 10 fragrances for feminine teenagers, with Marc Jacobs coming in at No. 6, Gucci coming in at No. 8, and Burberry coming in at No. 10. Also, Coty’s Philosophy model made the highest 20 at No. 14.
See the complete rating of the highest 10 favourite perfume manufacturers amongst feminine teenagers beneath:
1. Bath & Body Works
2. Victoria’s Secret
3. Sol de Janeiro
4. Ariana Grande
5. Chanel
6. Marc Jacobs
7. Dior
8. Gucci
9. Yves Saint (*10*)
10. Burberry
Favorite Fragrance Brands Among Male Teens
Annual perfume spend stood at $60 for male teenagers vs. $48 final Fall, with upper-income teenagers really spending much less at $53/12 months and common earnings teenagers spending barely extra at $62/12 months.
Dior by LVMH took the No. 1 seat amongst male teenagers at 15% mindshare, whereas Versace took the No. 2 seat at 13% mindshare.
Bath & Body Works ranked as No. 6 amongst male teenagers, together with Coty’s Gucci and Calvin Klein coming in at No. 5 and No. 9, respectively.
See the complete rating of the highest 10 favourite perfume manufacturers amongst male teenagers beneath:
1. Dior
2. Versace
3. Old Spice
4. Ralph Lauren
5. Gucci
6. Bath & Body Works
7. Axe
8. Chanel
9. Calvin Klein
10. Giorgio Armani
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Piper Sandler’s survey additionally revealed Gen Z’s high 10 favourite cosmetics manufacturers.
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