L’Oréal Creates New Luxe Fragrance Brands Branch – WWD

L’Oréal Creates New Luxe Fragrance Brands Branch – WWD

PARIS — L’Oréal has created a brand new perfume department inside L’Oréal Luxe that encompasses Maison Margiela, Atelier Cologne, Viktor & Rolf, Azzaro, Diesel and Cacharel. It named Sandrine Groslier the exercise’s world president.

Most not too long ago, between April 2020 and October 2022, she served as world president of Mugler Azzaro Beauté and Fashion at L’Oréal, which acquired these companies from Groupe Clarins.

“The goal of this new entity is to complement the group’s fragrance experience and to develop the L’Oréal group’s mono-axis perfume manufacturers in a context of [the] world explosion of the perfume class,” Groslier wrote on LinkedIn. “I wish to thank for his or her superb legacy and keenness Guillaume de Lesquen and Stephane Chambran.”

She was referring to de Lequen, who’s world president, worldwide designer model fragrances, and Chambran, Atelier Cologne normal supervisor, at L’Oréal.

How this shift in construction might have an effect on their positions couldn’t instantly be discovered.

Groslier mentioned the oversight of Mugler was being handed over to Danièle Lahana-Aidenbau. That government served from March to October as deputy normal supervisor advertising, contract growth and manufacturing organizational learner. Prior to that, she held the function of deputy normal supervisor advertising at Lancôme International.


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