Givaudan Grows Its Sustainable Palette Of Fragrance Precursors With The Launch Of Scentaurus Melrose

Givaudan Grows Its Sustainable Palette Of Fragrance Precursors With The Launch Of Scentaurus Melrose

Givaudan, a world chief in perfume and wonder, declares the addition of a brand new precursor to its sustainable Scentaurus household of perfume molecules. 


Scentaurus Melrose is a biodegradable molecule that delivers a long-lasting floral inexperienced impact with honey and linden blossom sides, and high-performance floral recent rosy alerts with powdery anisic undertones.


A perfume precursor is designed to launch aromatic molecules upon publicity to a pure exterior set off akin to oxygen, mild or humidity within the air. It is a novel means of formulating that reinvents perfume structure by delivering some notes at later phases so as to fulfill shopper wants for efficiency and lengthy lastingness. 

Developed Using FiveCarbon Path 

Scentaurus Melrose provides to the prevailing household of perfume precursors first launched in 2006 with Scentaurus Tonkarose, the primary mild cleavable precursor within the perfumer’s palette, and the primary to launch two completely different odorants. The palette has grown to at present embrace Scentaurus Tonkarose, Scentaurus Clean, Scentaurus Juicy and Scentaurus Berry, every with a flexible olfactive profile that expands and enhances the cross-category inventive vary of Givaudan’s perfumers.


In line with the corporate’s sustainability ambitions, Scentaurus Melrose was developed in accordance with the Principles of Green Chemistry utilizing Givaudan’s proprietary FiveCarbon Path. This unique analysis and growth course of brings an eco-minded method to constantly enhance the palette of perfume elements by utilizing supplies primarily based on renewable carbon whereas enhancing processes to scale back carbon and vitality enter. 


Scentaurus Melrose is one instance of a tailor-made answer creating for happier, more healthy lives whereas bringing Givaudan Fragrance & Beauty a step nearer to reaching a biodegradable perfume palette by 2030, and supporting the corporate’s broader ambition of being local weather constructive by 2050.

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