Birds of a feather… Scentbird, a subscription-based perfume firm, acquired Drift, a subscription-based automobile air freshener enterprise. Terms of the deal weren’t disclosed. It is the primary acquistion for Scentbird. The firm stated that Scentbird and Drift will keep their separate subscription fashions, with a bundled subscription providing set to debut subsequent 12 months.The transfer comes at a time when tremendous perfume gross sales proceed to soar and curiosity in house and automobile perfume remains to be rising.Drift has greater than 60,000 subscribers. For $8 a month, Drift clients obtain a scent in metallic, wooden or stone type. Each comes with an attachable metallic clip. Scentbird affords an array of perfumes, colognes and sweetness merchandise. Company executives say the transfer permits Drift to scale by way of producer relationships and foray into potential limited-edition collaborations with Scentbird’s perfume companions.
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