Elon Musk is selling a new perfume, because the world’s richest man continues a observe document of turning what ostensibly begin out as jokes into sought-after merchandise.Musk introduced the scent — referred to as “Burnt Hair and described as “the essence of repugnant want — in a tweet on Tuesday, earlier than altering his Twitter biography to “Perfume Salesman.” A separate product web page posted by Boring Co., Musk’s tunneling firm, listed the fragrance at $100 a pop, and Musk later tweeted that 10,000 bottles had been offered. For the newest headlines, observe our Google News channel on-line or by way of the app.The billionaire had mentioned in an earlier tweet in September that Boring Co. would launch a scent for males that may assist them “stand out in a crowd.” In a nod to a pun of his final title, he tweeted Tuesday that “with a reputation like mine, moving into the fragrance enterprise was inevitable — why did I even combat it for therefore lengthy!?”While the Tesla Inc. chief govt officer has a historical past of launching merchandise primarily based on jokes, his huge fanbase has turned them into extremely wanted collectibles.A restricted line of 20,000 flamethrowers offered by Boring Co. in 2018 to boost $10 million for its tunnel-building checks attracted large curiosity. He has additionally used such gadgets to mock traders betting in opposition to his EV agency, together with a ‘Tesla Tequila’ primarily based on an April’s Fools’ Day joke that led to a share plunge, in addition to a pair of `brief shorts’ satin underwear (priced at $69.420) to mark a victory over brief sellers.Musk has mentioned that Boring Co. plans to make a practical so-called Hyperloop in coming years — a tunnel-based, high-speed transportation system, though important hurdles stay, together with securing permits for initiatives and passing environmental research.Read extra: Elon Musk plans to skip deposition in Twitter-buyout lawsuit: Sources
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