Elon Musk launches Burnt Hair fragrance • The Register

Elon Musk launches Burnt Hair fragrance • The Register

Elon Musk, the world’s richest man, is threatening to interrupt into the fragrance trade with a scent branded “Burnt Hair – The Essence of Repugnant Desire” and it is already on the market on his Boring Co web site.
In what could also be a case of nominative determinism or just a joke he has but to share with the remainder of the world, Musk’s new market entrant is promoting for $100 a bottle or £93 in Britain (worldwide delivery not included).

The most interesting fragrance on Earth!https://t.co/ohjWxNX5ZC pic.twitter.com/0J1lmREOBS
— Elon Musk (@elonmusk) October 11, 2022
Musk informed his 108.6 million followers on Twitter – the platform he’s now shopping for after some forwards and backwards negotiations by way of a courtroom case – the “omnigender” scent will be purchased with Dogecoin, his favourite cryptocurrency.
“BE the change you need on this planet,” he added. “Doesn’t get extra lit than this.”
Lines getting used to pitch the fragrance embody “Just like leaning over a candle on the dinner desk, however with out all of the exhausting work,” and “Stand out in a crowd! Get seen as you stroll via the airport.”

Burnt Hair arrives years after Musk’s Boring Company launched a restricted line of flamethrowers, which he mentioned made $4.5 million throughout its first weekend of gross sales. It introduced in a complete of $10 million in income.

With a reputation like mine, moving into the fragrance enterprise was inevitable – why did I even struggle it for thus lengthy!?
— Elon Musk (@elonmusk) October 11, 2022

Musk joked about launching a fragrance final month and has clearly gone via with it. Although with an estimated private fortune of $220 billion, costly sensible jokes will be afforded.

The 51-year-old helped to upend the funds trade with PayPal, revolutionized the automobile trade with Tesla electrical autos, did the identical for house journey with reusable rockets by way of SpaceX, and is attempting to construct a high-speed transport community underground with the Boring Co.
With all this disruption below his belt, one would possibly assume that all the pieces Musk touches turns to gold. Yet perhaps world politics are one factor he ought to keep away from. He just lately upset Ukrainians by suggesting they settle for the annexation of Crimea in 2014 after which waded into the China/Taiwan debate by suggesting the international locations work out a particular administrative zone for the latter. ®


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