Express News Service
RAJANNA-SIRCILLA: Saturday was a very aromatic day on the Pragathi Bhavan, the official residence of the Chief Minister. Amid the din of the folks current and clicks of the quite a few cameras, one may see Textiles Minister KT Rama Rao and Finance Minister T Harish Rao holding a saree but it surely felt like one was transported to a backyard of flowers, spices and herbs.
Was it sorcery or divine intervention?
Nalla Vijay, a younger energy loom weaver from Sircilla, claims it’s ‘weaver’s magic’. After the success of Rajanna Siri Pattu, which has turn out to be successful within the world market, the Ministers unveiled a particular sort of aromatic sarees and introduced the Siri Chandanam Pattu saree model on Saturday.
Speaking on the event, Rama Rao, who represents Sircilla within the State Legislative Assembly, mentioned with these two new manufacturers from Sircilla, the title of the city will attain corners the world over.
“It is a proud second, each for the facility loom weavers of Sircilla in addition to the Telangana authorities,” he mentioned. With 27 fragrances — akin to cardamom, sandalwood, basil, saffron and camphor — every saree takes about 15 days to be made and prices about `12,000, Vijay tells TNIE.
He stands by the declare that the perfume will keep for 2 years even after being washed a number of occasions.During the lately concluded Bathukamma competition, 10 ladies from throughout the State positioned orders for the aromatic sarees, he says, including {that a} quantity of different orders had been despatched to clients in Hyderabad, Bengaluru and even the US with the assistance of courier providers. However, Vijay is as much as his neck coping with the spate of enquiries for his aromatic sarees.
“Minister Rama Rao assured me that the uncooked materials can be offered to us on a subsidy to allow us to create extra varieties of the saree and assist popularise Sircilla’s title the world over,” Vijay says. Currently, Rama Rao’s group and Vijay are in talks for the phone advertising for the brand new model of sarees, he provides.
RAJANNA-SIRCILLA: Saturday was a very aromatic day on the Pragathi Bhavan, the official residence of the Chief Minister. Amid the din of the folks current and clicks of the quite a few cameras, one may see Textiles Minister KT Rama Rao and Finance Minister T Harish Rao holding a saree but it surely felt like one was transported to a backyard of flowers, spices and herbs.
Was it sorcery or divine intervention?
Nalla Vijay, a younger energy loom weaver from Sircilla, claims it’s ‘weaver’s magic’. After the success of Rajanna Siri Pattu, which has turn out to be successful within the world market, the Ministers unveiled a particular sort of aromatic sarees and introduced the Siri Chandanam Pattu saree model on Saturday.
Speaking on the event, Rama Rao, who represents Sircilla within the State Legislative Assembly, mentioned with these two new manufacturers from Sircilla, the title of the city will attain corners the world over.
“It is a proud second, each for the facility loom weavers of Sircilla in addition to the Telangana authorities,” he mentioned. With 27 fragrances — akin to cardamom, sandalwood, basil, saffron and camphor — every saree takes about 15 days to be made and prices about `12,000, Vijay tells TNIE.
He stands by the declare that the perfume will keep for 2 years even after being washed a number of occasions.
During the lately concluded Bathukamma competition, 10 ladies from throughout the State positioned orders for the aromatic sarees, he says, including {that a} quantity of different orders had been despatched to clients in Hyderabad, Bengaluru and even the US with the assistance of courier providers. However, Vijay is as much as his neck coping with the spate of enquiries for his aromatic sarees.
“Minister Rama Rao assured me that the uncooked materials can be offered to us on a subsidy to allow us to create extra varieties of the saree and assist popularise Sircilla’s title the world over,” Vijay says. Currently, Rama Rao’s group and Vijay are in talks for the phone advertising for the brand new model of sarees, he provides.
https://www.newindianexpress.com/states/telangana/2022/oct/09/a-saree-full-of-fragrance-2506234.html
