Sue Phillips is opening a scent salon.
Not a scent boutique, nor a scent retailer, however a salon, asserted the perfumer, who has created fragrances for manufacturers together with Burberry, Tiffany & Co. and Avon and based her personal firm, Scenterprises Inc., in 1990.
“Everything that I’ve achieved has been serendipitous,” mentioned Phillips as she mirrored on her wide-ranging profession strikes, which embrace advertising and marketing stints at Lancôme and Elizabeth Arden, creating bespoke fragrances for A-listers comparable to Zendaya and Jamie Foxx, writing a e book, launching a Scentbird partnership and growing a ritual to assist these with COVID-19-induced anosmia get well their sense of scent.
Suffice it to say, Phillips is not any stranger to the artwork of the pivot.
While Phillips opened a {custom} perfume studio, The Scentarium, in TriBeCa in 2014 (the place it stays to this present day), her new {custom} scent salon, known as Sue Phillips Atelier, will likely be marketed in another way.
Sue Phillips’ new scent salon.
courtesy of sue phillips/Mark Grgurich.
“Scenterprises has grow to be very multifaceted. With my new salon, I’m repositioning it as Sue Phillips Fragrance,” mentioned the entpreneur, who plans to inaugurate the initiative by releasing her first Sue Phillips Fragrance Collection someday subsequent yr.
Beginning Sept. 7, guests can e book one-on-one appointments with Phillips on the salon, which is roughly 460 sq. ft and positioned at 19 East eightieth Street.
For $850, Phillips will stroll company via her scent quiz, which poses questions on one’s aesthetic preferences relating to their type of gown, the climate, meals decisions and extra, in order to develop a {custom} perfume for them, the acquisition of which is included in the value.
Consumers also can take the quiz on-line on the Scenterprises web site at no cost and buy a 1-oz. bottle of the fragrance they’re matched with for $195 plus transport and tax.
Sue Phillips’ new scent salon
courtesy of sue phillips/Mark Grgurich.
“Sometimes having a lot data might be overwhelming, so I narrowed issues right down to 4 [fragrance] households: contemporary, floral, woodsy and spicy, and other people perceive that higher,” Phillips mentioned. “It’s a really enjoyable, interactive and academic expertise.”
In addition to promoting fragrances, Phillips plans to host occasions on the house that educate guests concerning the wealthy historical past of perfume. “I need to conduct play readings there, do mixology drinks. One of the issues I’m engaged on proper now could be a timeline of perfume via the a long time to placed on the wall, about how political, social and financial tendencies have actually influenced perfume,” mentioned Phillips.
With this subsequent step, Phillips seeks to raise her area of interest perfume model to the subsequent degree.
“Even although I’ve been in the {industry} so lengthy and I’ve had all this nice expertise, I really feel that I’m simply starting. I actually really feel that my future is simply taking place now,” Phillips mentioned.
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