People have embraced Riya for its unique fragrance and world-class quality in the last25 years: Aditya Vikram Daga. A number one firm in the fragrance trade, Riya has turn out to be a well known title in the nation at the moment. Established in 1997, Riya' s journey to changing into the No. 1 fragrance brandin India has been a unique one. The model was based 25 years in the past by Mr. NK Dagaand Mr. LK Soni in Kolkata, which is at present headed by their son Aditya Vikram Daga.
Right from its inception, the model's goal was to supply world-class perfumes at reasonably priced costs to each family in India. Riya is hyper-local. It isn’t restricted to metros and has catered to the wants andsensibility of tier 1, 2, and 3 markets.
While Riya is out there at a pretty worth, the quality isn’t compromised. This makes Riya totally different from different manufacturers in the market. Interestingly, it by no means spent a penny on promoting. People of India have embraced Riya for its unique fragrance and world-class quality in the last 25 years. Overcoming a catastrophe that nearly shuttered their enterprise, NK Daga and LK Son reinvented RIYA as a fragrance model.
Now, second-generation entrepreneur AdityaVikram Daga desires to take the model to new heights together with his just lately based firm Purpos Planet. According to Aditya Vikram Daga, Founder & CEO, Purpos Planet, "Perfume is ourlegacy enterprise, and I have been rising up in a home the place my father used to speak about perfumes, its processes, and numerous experimentations with the scent and fragrance. We have been conversant in the aroma of varied perfumes since our childhood.
When I grew up, I additionally took a eager curiosity in the sector. Officially I have been with Riya for the last three years, however I have been engaged on studying numerous nuances of the enterprise for the last six years. When I handed out from London Business School in 2019, as a substitute of looking for a profession in another MNCs, I optedto be part of the household enterprise of fragrance. Now, I’m in the means of restructuring, diversifying and rising the enterprise." Expansion Plans for future In the 12 months 2019,
Purpos Planet was established to restructure, diversify and develop the Riya model with its places of work situated in New Delhi and Kolkata. Presently, the model is concerned in Perfumes, Deodorants, Room Fresheners, and Air Fresheners. Riya is current in pan-India besides for Kerala. They intend to accentuate enterprise the place they’re already current and increase to areas that are but to be tapped.
They are dedicated to accelerating their enterprise and are planning to diversify enterprise and foray into totally different sectors, which can be revealed in due course. There are additionally some e-commerce plans. Riya is licensed as the Perfume Segment Leader in India by Value Share. Perfume enterprise in India is a 790 crore trade excluding E-commerce as per NielsonIQ Retail Audit Report, Jan-Dec 2021. The trade is anticipated to be 1200 cr by 2025,together with e-commerce. In 2000, Riya began distribution from Delhi and achieved a turnover of 5 cr.
According to the Nielson IQ Retail Audit Report, Jan-Dec 2021, Riya was licensed to be the Perfume Segment Leader in India by Value Share. Riya's market share by worth has constantly grown in the last three years. At MS worth of 10.8% in YEC 2021, it’s reportedly forward of different high gamers. Hinterland, whereby Riya has a robust focus, carried out higher than city India, in response to suggestions in the last few quarters.
Riya perfumes are quality perfumery merchandise that have been ranked first in worth gross sales inthe Perfume phase as per Nielsen IQ, which is the trade chief in world measurement and knowledge analytics and the most trusted supply for retail and shopper intelligence. The retail index service covers " Grocers, General (*25*), Chemists,Cosmetic (*25*), Paan Plus (*25*) and Modern Trade (*25*) ".
https://www.thestatesman.com/people-embraced-riya-unique-fragrance-world-class-quality-last-25-years-aditya-vikram-daga/
