“Created by robots for people” is a particular version physique spray for younger males which has been developed utilizing augmented reality and synthetic intelligence in a bid to provide the right scent and packaging.
Axe A.I. (LYNX A.I. within the UK), is the results of a specifically designed AI utilized to research 6,000 fragrance components with 3.5million potential mixtures with the purpose of discovering the best fragrance. The end result combines an fragrant floral mix of sage, artemisia, and mint, refreshed with marine, apple and citrus notes and completed with a woody, ambery, and moss background.
Not solely did the model use AI algorithms to assist create the scent however they’re doubling down on expertise and are utilizing Augmented Reality (AR) to assist promote it.
Powered by Zappar’s WebAR expertise, all restricted version Lynx/Axe A.I. packs will function a smartphone scannable QR code that may launch an online web page the place British rapper Aitch will introduce the product and ask the consumer to spray an AR can of LYNX/Axe within the air to disclose a code permitting entry in a particular competitors. Six fortunate winners will probably be invited to a particular home memorable get together hosted by a hologram of Aitch himself.
Senior model supervisor for Lynx at Unilever, Josh Plimmer, mentioned: “Lynx has at all times been on the -cutting-edge of fragrance. The launch of Lynx A.I. which was created by crunching 46 terabytes of knowledge, unlocks the code to odor iconic.” This groundbreaking new scent was created in collaboration with Swiss agency Firmenich, which is an skilled in fragrance and style.
Caspar Thykier, CEO and co-founder at Zappar added: “The Lynx AI idea and marketing campaign clearly show how revolutionary manufacturers are leveraging expertise to create and market new merchandise, getting forward within the new linked pack revolution as an always-on platform and a part of their owned-media technique. AR and AI are driving extra partaking product experiences and higher connecting younger prospects with manufacturers.”
“It is daring, brave and revolutionary to mix people and expertise in such an emotional discipline – the sense of odor.” commented Firmenich’s chief info officer, Eric Saracchi, “We are very excited to launch this game-changing fragrance with Lynx to energy up man’s each day routines. Over 50 years of fragrance information and data – together with over 46 terabytes of knowledge has led to the creation of Lynx A.I.”
The particular version Lynx/Axe A.I. marketing campaign will run via to March 2023.
This article was created in collaboration with AIPIA (the Active and Intelligent Packaging Industry Association). Packaging Europe and AIPIA are becoming a member of forces to convey information and commentary in regards to the lively and clever packaging panorama to a bigger viewers. To be taught extra about this partnership, click on right here.
https://packagingeurope.com/information/artificial-intelligence-and-augmented-reality-freshen-up-mens-fragrance/8800.article
