YSL Beauty Celebrates New “Y” Fragrance with The Surf Lodge Takeover

YSL Beauty Celebrates New “Y” Fragrance with The Surf Lodge Takeover

Tropical scent Y Eau de Toilette requires a coastal Hamptons getaway, and Yves Saint Laurent is aware of simply the placeTropical scent Y Eau de Toilette requires a coastal Hamptons getaway, and Yves Saint Laurent is aware of simply the placeThe pondside deck of Montauk’s The Surf Lodge is residence to dreamy waterfront views and elaborate native eating, and the luxurious Hamptons getaway has lastly met its match. With a glamorous summer season go to to the coastal vacation spot, YSL Beauty celebrated the launch of their “Y” Eau de Toilette with an unique retail takeover, match with celeb performances and a personalised procuring expertise for its Hamptons-going friends. Inspired by singer-songwriter Lenny Kravitz, the model’s perfume ambassador of two years, the newly revamped scent represents innate self-expression and individuality, channeling nature with notes of French lavender, geranium, and woody incense. With visuals to match, its charming blue hue alludes to the wind and sea—flaunting its vivid, earthy essence even from the shelf. This weekend’s beachside launch was true to the perfume in each approach. Engraved wooden logs sat beside emblemed trunks and YSL surfboards, with elaborate shows and daring model graphics masking the venue, wall to wall. Aside from a typical array of cocktails and treats, the four-day occasion featured customized bottle engravings onsite, and a one-of-a-kind procuring expertise for the celebrated scent. And it wouldn’t be a milestone weekend and not using a present—as every night time culminated in a visitor efficiency that includes the likes of  Chelsea Cutler, Shallou, and Zedd. It’s not too late to have your personal model of the luxurious beachside escape; “Y” Eau de Toilette is offered now.

https://vman.com/article/ysl-beauty-celebrates-new-y-fragrance-with-the-surf-lodge-takeover/

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