Mental healthcare has been a buzzword in recent times.
Tapping on this pattern, Jason Lee needed to create merchandise that assist psychological well being, equivalent to scents and aromas that soothe the thoughts. This was what led the 30-year-old to begin up Scent By SIX in July 2016.
“Certain components have been confirmed to have an effect on moods, which in flip, can have a constructive impact on our psychological wellness,” he highlights. “Our newer collections equivalent to Hikaru, Sleep, Returns and the Care Range are infused with scent expertise, which affect constructive moods within the person.”
These make use of the infusion of fragrance intelligence, which is principally a cocktail of scent notes which are scientifically confirmed to have an effect on the moods of the wearer. For instance, the yuzu-based scent of their Hikaru assortment helps in uplifting spirits.
Scent By SIX’s Hikaru / Image credit score: Scent By SIX
Besides championing fragrances for psychological well-being, Jason additionally needed to create his personal line of fragrances that encapsulated reminiscences of his journey locations along with his spouse.
He didn’t surrender after a failed enterprise enterprise
When it comes to beginning up a enterprise, Jason has learnt many classes. Prior to this enterprise enterprise, he handled photo voltaic movie for automobiles — a enterprise that finally failed. “I misplaced a lot of cash to my former enterprise accomplice”, he laments.
However, that didn’t cease Jason from getting again up on his knees and diving into the entrepreneurial world once more.
Having labored at Swiss aromatic home Givaudan as a administration affiliate, he was in a position to “entry essential points of the multi-faceted fragrance trade”, which proved helpful when he began Scent By SIX.
Scent By SIX’s merchandise / Image credit score: Scent By SIX
He made use of his experience and information to develop a vary of non-public fragrances and residential fragrances equivalent to reed diffusers, nebulisers, pillow mists and scent sprays that make use of aroma essence.
Their best-selling signature scent is the 27ºF Biei, which is used with the Desktop Nebulizer to scent up a house.
Jason pressured that Scent By SIX has a enormous sustainability focus, they usually attempt to supply their components responsibly. They work with suppliers of components equivalent to Givaudan, Takasago and Firmenich, that are all accredited.
Ethical harvesting of components / Image credit score: Scent By SIX
In reality, Scent By SIX is the primary native model to utilise upcycled components of their fragrances. Some of those components embrace floral petals, leftovers of fruit essence, wooden pulps and wooden dusts.
“We might be unveiling the sustainability targets to obtain through the years to come and are working with CleanHub to minimise our plastic footprint”, Jason posits.
Their purchasers embrace Singapore Airlines, Eu Yan Sang
When Scent By SIX had their very first pop-up on the Red Dot Design Museum in September 2016, he recollects that the response was overwhelming, with their fragrances being bought out on the very first night time.
From that humble pop-up retailer, Scent by SIX has since expanded to 4 shops islandwide, positioned at [email protected], Bugis Junction, Jem mall and VivoCity.
Jason shared that he invested S$250,000 of his personal cash to kickstart the enterprise, and finally broke even after three years. “[W]e are nonetheless self-funded, with a steady year-on-year development. Our income has persistently doubled [every] yr”, he provides.
Today, Scent By SIX presents a vary of merchandise, together with customisation companies for accommodations, gyms and workplaces.
Batik Flora is made in collaboration with Singapore Airlines / Image Credit: Scent by SIX
Some notable collaborations embrace the creation of the world’s first conventional Chinese medication fragrance – Hush – with Eu Yan Sang as a part of their a hundred and fortieth anniversary, in addition to the creation of Singapore Airlines’ signature scent, the Batik Flora.
In 2017, Scent By SIX additionally launched a collection of “Scent Experience” workshops for purchasers to observe the work that goes behind the scenes when creating a fragrance. Customers additionally get to deliver dwelling a 10ml bottle of their very own private creation.
A one-man present
Starting up wasn’t a straightforward process, particularly when Jason had to put up a one-man present to run the enterprise. “I had to prioritise our restricted assets and to spend and make investments prudently to develop the enterprise”, he recollects.
He provides that it was a problem to keep adaptable and pivot throughout the pandemic. To handle these challenges, he made the hassle to build a crew made up of engaged and motivated crew gamers.
The Scent By SIX crew / Image credit score: Scent By SIX
Observing how the work-from-home directive throughout that interval introduced upon a rise in demand for dwelling scents, Jason rapidly shifted the model’s major focus to dwelling scents to cater to this market.
The pandemic additionally pushed Jason to replicate on what he actually needed Scent By SIX to obtain, and that was when he realised that a greater affect might be created for the neighborhood.
“Given the psychological toll that the pandemic had on everybody, we launched into a new model function and mission for Scent By SIX — to use our scents to heal, soothe and delight one’s psychological wellness”.
That was after they created the yuzu-based scent Hikaru in partnership with the Singapore Association for Mental Health (SAMH), which resulted in S$20,000 from its gross sales being donated. Scent By SIX additionally created the Awakening dwelling diffuser assortment, donating 10 per cent of the sale proceeds to the Courage Fund by Community Chest.
Scent By SIX’s Care vary / Image credit score: Scent By SIX
In addition, they collaborated with Caregivers Alliance Limited (CAL) to produce the “Care vary”, which contains of Care to Focus, Care to Relax and Care to Sleep Better. These scents have been developed over a number of months in a collection of workshops involving CAL’s caregiver volunteers, who drew from their private experiences to assist formulate the merchandise.
“As an advocate of psychological wellness, I’d like to assist create consciousness of caregivers’ wants with this initiative. Caring for a liked one or a pal with a psychological well being challenge calls for a lot from the caregiver”, he emphasises, including that a portion of the gross sales from the Care vary was donated to CAL, supporting their coaching and assist to caregivers of individuals with psychological well being points.
With a robust give-back mentality, it’s no shock that Scent By SIX was conferred the Social Contribution Award, in addition to the Promising Brand award, by the Singapore Prestige Brand Award (SPBA 2020/2021).
Giving again to society
Jason Lee, founder and CEO of Scent By SIX / Image credit score: Scent By SIX
For Jason, giving again to society has grow to be a key precept not only for Scent By SIX, but additionally for himself.
Besides the initiatives he has carried out to assist the neighborhood by means of Scent By SIX’s gross sales, Jason additionally volunteers locally throughout his free time by conducting free scent workshops for the much less lucky.
He shares about one encounter with an outdated girl that actually impacted him. Suffering from dementia, she was continuously in a unhealthy temper. Upon understanding that her favorite meals have been pandan cake and kopi o kosong, and that she used to go to the temple on Sundays to supply incense for her late husband, Jason whipped up all these components collectively into a scent for her.
The second she took a whiff of it, she began tearing and blurted out the identify of her deceased husband, which led to a tearful and touching second for her and her household.
“It was then that I realised why I used to be doing all these work, a function in life. A scent goes past smelling good, it might probably protect reminiscences, heal feelings and convey folks collectively. Scent By SIX embodies this by persevering with this work for the much less lucky and marginalised in our society,” he sums up.
Featured picture credit score: Scent By SIX
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