Scent by SIX leverages fragrance tech to tackle the tough issues

The model was based in 2016 by ex-Givaudan exec Jason Lee with a spread of unisex fragrances. As the COVID-19 pandemic raged on in 2020, the model launched into a brand new mission to champion psychological well being.Since then, the model has launched two scent collections, Hikaru and Sleep Returns. The first scent claimed to evoke emotions of happiness, whereas the different promoted a great evening’s relaxation.Working with organisations to spotlight the challenges going through these which have been marginalised is a serious focus for the firm.SIX had beforehand partnered with the Singapore Association for Mental Health (SAMH) and equally concerned them in the growth of Hikaru. According to Lee, this assortment ended up doing very properly, with gross sales inching shut to that of its bestseller, 27°F Biei.This July, the firm introduced the launch of the Care scent assortment; a spread of three scents designed particularly for caregivers and co-developed with non-profit organisation, Caregivers Alliance Limited (CAL).“I spent a couple of months with caregivers and thru these workshop periods, we deep dived into a few of the challenges they face as caregivers of individuals with psychological well being issues,”​ Lee advised CosmeticsDesign-Asia.​Lee highlighted that caregiver burnout was a standard incidence, as a caregiver should typically juggle caring for a liked one and different commitments like a full-time job. Even a easy factor like a great evening’s sleep and 5 minutes of me-time, are luxuries which can be arduous to come by.Leveraging know-how from fragrance homes Givaudan and Takasago, the agency developed the vary to help caregivers’ want for rest, sleep, and focus.“The Focus scent, for example, will affect your psychological frame of mind. Let’s set the scene, think about throughout the Circuit Breaker, you might have back-to-back Zoom conferences, throughout which, your coronary heart price can be elevated and sustained for a protracted time frame, which may be very dangerous to your focus.​“What we attempt to do is carry down your coronary heart price to a state of equilibrium – not all the approach down to a degree of rest, however equilibrium to permit you to segue to one other level of focus. The impact may be very very similar to taking afternoon nap, however with out truly having to take one.”​In addition, the agency developed the scents with inputs from 10 caregivers. Lee personally led these periods with the caregivers, discovering out their scent preferences and studying how every of them perceived fragrances.“I wished to make it possible for at the finish of the train, the scents that come out of it would actually resonate with what they imagine in and be aligned with what they like. In the finish, that they had fairly an enormous enter in the creation. They had been free to create their very own variations of every scent and I took them down intimately and finalised the merchandise with the findings.”​In return, a portion of the gross sales proceeds of this vary shall be donated to CAL to allow them to proceed offering coaching and help to caregivers of individuals with psychological well being issues.Moving ahead, Lee revealed to us that the agency is presently in talks with Singapore Prison Service (SPS), to discover how fragrance can profit people who find themselves making an attempt to reintegrate into society.“For beneficiaries who’re staying in midway homes, going by means of rehab, we would like to see how scent may help to set them in the proper mind set. Hopefully, a scent them assist them to discover themselves once more, and get the proper bearings.”​

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