Prada has launched a new women’s fragrance, Prada Paradoxe, with a movie and marketing campaign fronted by actress Emma Watson to seize “the essence of the undefinable and ever-evolving Prada lady”.
Prada Paradoxe is the primary main scent for women from the Italian style model to be launched by L’Oréal, the model’s fragrance and sweetness licensee, and is being billed as Prada’s new signature female fragrance as a part of its imaginative and prescient to construct a world magnificence model.
The fragrance explores the quintessential expression of the Prada lady in all her kinds, explains the style home, with a timeless floral ambery scent blended by Givaudan Master Perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu.
Prada Paradoxe is “true to the inventive spirit of the model,” and has been created underneath the inventive path of Miuccia Prada and Raf Simons, to supply an intense female sensual scent. The fragrance is described as multidimensional with a white floral bouquet. It options dominating notes of neroli and jasmine, together with an amber be aware known as Ambrofix and Serenolide, a new, renewable musk molecule.
While the bottle shifts from the standard fragrance bottle structure by being designed to be rested on its aspect and formed as a triangle with rounded angles, a reinterpretation of the long-lasting Prada brand. It has a minimal but luxurious really feel that permits the fragile coral pink hue of the scent to be the main target underneath the black brand.
Image: Prada; Emma Watson
Prada Paradoxe created with sustainability in thoughts
The luxurious fragrance has additionally been designed responsibly, added Prada, as it’s constructed on three sustainably sourced substances Moroccan Neroli Oil, Vanilla Infusion and Calabrian Bergamot Heart. The fragrance additionally utilises the new multi-step bioconversion course of behind Ambrofix that permits amber to be naturally derived from sugar cane quite than sage, requiring 100 occasions much less agricultural lands than conventional ones.
In addition, all Prada Paradoxe packaging is recyclable, together with packing containers and bottles. The glass bottles have been designed to restrict their weight and use of glass, and packing containers are FSC Mix licensed making certain a extra sustainable selection of paper and paperboard.
The complete Prada Paradoxe vary can also be refillable, permitting for much less packaging materials. A single 50ml bottle of Prada Paradoxe and a 100ml refill helps keep away from the usage of 40 p.c much less supplies in whole versus three 50ml bottles of Prada Paradoxe. This contains 29 p.c of glass, 67 p.c of metals, 46 p.c of plastics and 39 p.c of cardboard.
Emma Watson fronts and directs the Prada Paradoxe marketing campaign
Prada tapped Emma Watson because the face of its new fragrance, describing the actress as “an embodiment of the Prada lady”. Watson not solely stars within the marketing campaign, however she additionally makes her directorial debut within the accompanying movie that celebrates “the myriad distinctive components of each lady that come collectively to create an genuine, ever-evolving entire”.
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Commenting on the marketing campaign, Watson stated in a assertion: “I feel it was serendipitous that Prada got here to me with this venture. It was across the time after I had actually made a choice in my coronary heart and my head that I wished to direct – and I discovered the idea of being a lady who’s a paradox so compelling.
“I hope that the values behind Prada Paradoxe give women a little extra space to rejoice themselves, to know that it is alright to be advanced and to discover the totally different aspects of themselves that make them the fullest expression of who they’re.”
Prada Beauty International normal supervisor, Yann Andrea, added: “Prada Paradoxe is impressed by the infinite and empowering aspects that make each lady distinctive and Emma wholly embodies this. Her a number of dimensions and talent to talk to extremely engaged generations make her the right embodiment of Prada Paradoxe.”
In the UK, Prada Paradoxe retails for 59 kilos for the 30-ml. eau de parfum spray, 83 kilos for the 50-ml. spray, and the 90-ml. is 118 kilos. The 100-ml. refill is 99 kilos.
https://fashionunited.uk/information/style/prada-launches-a-new-fragrance-for-women/2022082564820
