Newell Brands Announces Friday Collective™, A New Brand That’s Committed to Bringing ‘Weekend Feels’ to Every Day

Newell Brands Announces Friday Collective™, A New Brand That’s Committed to Bringing ‘Weekend Feels’ to Every Day

Launching First with Scented Candles that Feature Uplifting and Experience-Driven Fragrances to Help You Bask in that ‘Friday Feeling’ 24/7
SOUTH DEERFIELD, Mass., Aug. 9, 2022 /PRNewswire/ — Newell Brands introduced at present the launch of a brand new model, Friday Collective™. The daring way of life model is launching with a variety of scented candles that channel optimism and pleasure with vibrant colours and sudden perfume combos, to completely set a vibe, get a lift, or just reset your temper.

“Traditionally we take into consideration lighting a candle as a meditative act, a method to wind down,” mentioned Lisa McCarthy, President, Home Fragrance at Newell Brands. “We wished to rethink that and create candles that had been energizing and uplifting. We hope our candles will set a distinct tone, and the anticipation of the weekend is the right method to seize that concept.”
With experience-driven fragrances and a vibrant aesthetic, Friday Collective merchandise are impressed by the anticipation we really feel after we take into consideration the weekend; that feeling of freedom, optimism, and pleasure. “Friday Collective was created for individuals who are trying to carry the liberty and pleasure of ‘weekend feels’ into on a regular basis moments,” mentioned McCarthy. “Everyone can discover a perfume that matches their vibe.”
Featuring a premium soy wax mix, pure fiber wicks, and important oils, the daring, iridescent new candles from Friday Collective are good for creating weekend vibes 24/7. The launch fragrances are cut up into 4 “vibes,” grouped by their scent profile and their perfume tales convey relatable emotions, experiences, and moments, together with:
Let’s PartyDance Mix (out there now): You made a particular request to the DJ and now your favourite combine is booming from the audio system. Surrounded by your mates, the ground is yours for the evening. Celebratory notes of glowing bubbly, lime, freesia, and cran fizz.Daybreak Rave (out there now): You nonetheless really feel the joys from the thump of the music final evening. The neon lights of the evening have given method to an electrical apricot dawn. This is not the top of the celebration, just the start of a brand new one. An energizing mix of neon blueberry, electrical lemon, and vanilla clouds.Day Party (out there now): You slide your sun shades on as your buddy brings over a delightfully fruity drink. The solar is out and so are you on this picture-perfect day of celebration. A completely happy mix of lemon and juicy peach is stirred with strawberry and candy sugar crystals.Sunset Disco (out there now): Your pores and skin nonetheless holds the heat of the late afternoon solar, and everybody appears like a extra golden model of themselves. You dance the evening away with a glowing sangria in hand. Radiant notes of juicy tangerine, grapefruit, and energizing ginger.Lowkey HypeLate Nights (out there now): You look up on the starry sky to take a psychological snapshot of this evening, and the infinite laughs and dialog with buddies. The minutes flip to hours; it is method an excessive amount of enjoyable hatching plans for the long run and sure, spilling the tea. A playful mix of lychee, rose, violet petals, and heat amber.Star Lust (out there now): You have a cosmic crush on the sensation of gazing into a wonderfully framed evening sky. As the moon glows, you endlessly seek for elusive taking pictures stars. An entrancing mix of mint eucalyptus, serene sage, and cypress needles rustling within the midnight breeze.IYKYK (out there 9/30): Those joyful feels that you just share with your mates over group recollections and inside jokes that may carry you to laughing tears. An effervescent mixture of mandarin orange and tangy tropical fruits steadiness with the acquainted observe of vanilla.Season Finale (out there 12/9): You slide into the pjs you reserve for nights similar to this. Hit play and savor this enjoyable evening of binge-watching the complete season. Comfy notes of heat rose, energizing pink peppercorn, freesia petals, and contemporary cedarwood.Kickstart The HustleShower Playlist (out there now): You’re singing just a bit off-key within the judgment-free cocoon of your bathe. Where suds and steam and songs combine for a couple of minutes every day. Swirling notes of cleaning soap bubbles, steamy cedar, and glowing floral splashes.Wake-Up Call (out there now): Savor that Saturday morning feeling when something is feasible with the complete weekend forward. Grab an energizing nitro chilly brew to kick begin the day. A good mix of contemporary espresso beans, foamed milk, a splash of brown sugar, and whipped vanilla.Joy Of Missing Out:3 Day Wknd (out there 9/2): You gently open your sleepy eyes and assume Yesss! The really feel of realizing there’s an additional day to do no matter you need… together with nothing in any respect. The determination is all yours. A releasing mixture of crisp inexperienced apple, refreshing cucumber, and cooling waterlily.Flying Solo (out there 11/11): Earbuds in, music on, you casually stroll. These are quiet days that you just select to discover solo. It’s a easy type of decadence, a very underrated sort of chill. Actively calm notes of cool mint and inexperienced tea, blended with vanilla flowers and heat sandalwood.Friday Collective is now out there in choose fragrances in 7.8oz single wick (MSRP: $15.99) and 13.5oz 3-wick candles (MSRP: $20.99), on-line at and The product line may also be stocked in shops and on-line at Walmart, Bed Bath & Beyond, Meijer, Amazon, and Target within the coming months.
For extra details about the Friday Collective model and the brand new fragrances, please go to and comply with alongside on Instagram (@fridaycollectivevibes) and Facebook (
About Newell Brands  Newell Brands (NASDAQ: NWL) is a number one world client items firm with a robust portfolio of well-known manufacturers, together with Rubbermaid, FoodSaver, Calphalon, Sistema, Sharpie, Paper Mate, Dymo, EXPO, Elmer’s, Yankee Candle, Graco, NUK, Rubbermaid Commercial Products, Spontex, Coleman, Campingaz, Oster, Sunbeam and Mr. Coffee. Newell Brands’ beloved, planet pleasant manufacturers improve and brighten customers lives at dwelling and outdoors by creating moments of pleasure, constructing confidence and offering peace of thoughts.    
This press launch and extra details about Newell Brands can be found on the corporate’s web site,

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